Live Nation Australia partners with children's cancer charity to raise much-needed funds

Leading live entertainment company, Live Nation, has today announced it will continue to support My Room Children’s Cancer Charity, a volunteer-led organisation that raises funds to support families, medical equipment, clinical care, research, and trials.

Live Nation will offer dedicated support through its catalogue of assets, leveraged by the company’s global network and resources, to back all My Room’s events and key programs. Live Nation will assist My Room in sourcing and securing live entertainment for their events while also employing several always-on fundraising initiatives, with proceeds going towards the My Room charity.

Commenting on the partnership, Roger Field, President of Live Nation Asia Pacific noted “Live Nation is inspired by the incredible fundraising efforts of the My Room Children’s Cancer Charity and the change they have brought countless children and their families affected by this devastating disease. Our team is proud to partner with My Room to amplify their efforts nationally to make an even greater contribution to the fight against cancer.”

The partnership officially kicks off to be timed with the My Room Annual Charity Ball on Saturday 26th August 2023 and its annual telethon (date TBC). Live Nation has worked with My Room to secure Australian pop superstar Ricki-Lee to perform an exhilarating night of non-stop hits at the gala ball, like Can’t Touch It, Do It Like That and On My Own.

Ricki-Lee shared “Alongside Live Nation and My Room Children's Charity, I am proud to join the fight for this very important cause by raising much-needed funds for every child threatened by cancer and can't wait to perform at the My Room Charity Gala on 26th August."

Live Nation will donate a once-in-a-lifetime live music experience valued at $15,000 as part of the ball’s annual charity auction, and for the month of September Live Nation enable a donation upsell across all its events, allowing fans to donate while purchasing tickets to their favourite events.

My Room Children’s Cancer Charity is a small, volunteer-led charity that understands the devastating impact of cancer on families. My Room’s mission to fight childhood cancer with the goal to bring hope and respite to Australian families affected by this terrible disease.

Margaret Zita OAM, Chief Executive of My Room Children’s Cancer Charity said that partnership couldn’t come at a more poignant time for the charity and added “My Room is incredibly grateful and proud of our partnership with Live Nation which will significantly increase the visibility of childhood cancer and the ongoing challenges faced by affected families. This collaboration can harness the power of live entertainment and community engagement to make a real difference. Our partnership will not only amplify the work that My Room does but will also bring some exciting opportunities and much needed relief and distraction for children and their families who are going through this journey.”

My Room believes that every child deserves a fighting chance, and the organisation works tirelessly to raise funds for holistic support. From financial assistance, a Samaritan Fund, high-quality clinical care, innovative medical research, trials and equipment, My Room aims to give children the best possible chance of beating cancer and raises funds ethically and cost-effectively with at least 95%* of every donated dollar going directly towards supporting children with cancer and their families.

My Room joins Support Act and The Push as Live Nation Australia’s key charity partners.

For more information on My Room Children’s Cancer Charity, visit www.myroom.com.au

For additional information on Live Nation go to livenationentertainment.com