Live Nation launches artist discovery platform in Hong Kong

Following a successful introduction in Australia, China and New Zealand, Live Nation’s Ones To Watch online artist discovery platform has launched in Hong Kong.

the platform has now launch in Hong Kong to showcase the local emerging talent. It will enable musicians to connect with fans and provide a boost to their budding careers, with the support of the entertainment giant’s global network.

Designed to showcase emerging local musicians across the nation, the platform serves as a leading destination for musicians to connect with fans and kickstart their professional careers with the support of Live Nation’s global network.

First launched in the United States in 2017, Ones To Watch is dedicated to introducing new artists and their music to fans globally, and includes exclusive interviews, playlists, live performances, and other creative music content. It has played an important part in kick starting of careers for some major household names, including Halsey, Dua Lipa, LANY, and Yungblud.

With the initiative not only being a digital platform, but also incorporating live performances, Ones To Watch Hong Kong recently held its first live showcase event from 12th to 14th August at the *52 Awaken Festival - an experience that combines music, culture, lifestyle, design and art.

The three-day festival was held at the AsiaWorld-Expo.

Commenting on the program, Joanna Yuen, Managing Director of Live Nation Hong Kong, stated “at Live Nation we are committed to supporting emerging local artists, bringing the best new talent to Hong Kong music fans.

“The Ones To Watch program plays an important role in Hong Kong by providing a platform that focuses on the professional development of homegrown acts, providing them with new audiences."