Live Nation release consumer App combining music and meditation

Global entertainment company Live Nation has launched Mindful Nation, an App that it says "seamlessly incorporates music into the practice of meditation."

Available via the Apple App Store, Mindful Nation offers more than 1,000 daily trainer-led classes tuned, according to a statement from Live Nation “to various vibes (with) on-demand classes for mind, sleep, and day-to-day life, music playlists from artists around the world spanning genres, and ‘breathe with the beat’ exercise”, with beats curated by producers and independent artists including Janax Pacha, Mose Musica and Chris IDH.

Mindful Nation began primarily as a B2B platform launched by Niamh McCarthy, a former artist manager who worked for Madonna and U2’s management team at Maverick.

Released for worldwide use, Live Nation Chief Executive and President, Michael Rapino explains “it's great to see Niamh now bringing the benefits of mindfulness to touring artists and crew across our industry, as well as music fans."

Introducing the app, Rapino went on to say “the Mindful Nation app brings together meditation and music in a unique way.

“We first launched Mindful Nation as a program for our employees, and it’s great to see Niamh now bringing the benefits of mindfulness to touring artists and crew across our industry, as well as music fans.”

Artist Noel Gallagher, who has been using the platform, explains "music is meditation to me so for Niamh to create Mindful Nation makes so much sense.

"Music is the gateway to finding that higher place of peace and this platform will allow for more people to access meditation in a way that makes sense to them. It's really cool."

Hamish Stephenson, founder and Creative Director of sports and entertainment agency FALSE 9 is Mindful Nation’s Chief Creative Officer while Rapino is the company’s principal investor.

Image credit: Shutterstock.