Funxtion and EGYM expand partnership to integrate digital content with fitness technology

An expanded partnership between leading digital fitness content platform, Funxtion and EGYM, a world leader in fitness technology and corporate health innovation, will deliver hyper-personalised and engaging workouts by connecting traditional fitness experiences with digital solutions.

The collaboration combines Funxtion’s FX POD with EGYM’s open ecosystem, creating a seamless integration of personalised and smart workout experiences in gyms.

Since their initial partnership in April 2023, which saw Funxtion’s dynamic content integrated into EGYM’s Trainer and Member Apps, the two companies have continuously unlocked new opportunities in the fitness space. By focusing on a ‘better together’ approach, Funxtion and EGYM are driving innovation in collaboration with some of the world’s largest fitness operators, including Fitness First, World Gym, The Gym Group, and leading YMCA’s.

Philipp Roesch-Schlanderer EGYM Chief Executive explains “our partnership with Funxtion aligns perfectly with our vision to make the gym experience more connected, efficient, and effective. Integrating Funxtion’s content with our Member and Trainer Apps not only unlock more business opportunities for our enterprise customers but also elevate our end-user experience.

“By incorporating Funxtion’s high-quality content into EGYM’s open ecosystem, we are able to offer hyper-personalised training experiences, incorporating all aspects of the training space, that adapt to each individual. This collaboration strengthens our commitment to optimising technology’s potential, providing clients with the tools they need to deliver unparalleled, person-centred, training environments.”

Whether it’s in recovery areas, strength zones, or functional training spaces, the FX POD is designed to deliver both individual and small group training experiences, enhancing the overall gym environment and making exercising smarter, more efficient and effective, and more measurable for everyone.

With Funxtion and EGYM, gym members are empowered to achieve their fitness goals with greater efficiency, precision, and enjoyment.

Ernst de Neef, Funxtion Chief Executive enthused "we are thrilled to take our partnership with EGYM to the next level. By integrating our FX POD with EGYM’s open ecosystem, we’re creating a fitness experience that is smarter, more personalised, and more engaging for users. At Funxtion, we believe in delivering innovative digital solutions that help operators boost member engagement and increase retention and this collaboration allows us to do just that in an even more impactful way."

Funxtion will also be filming a carefully curated library of high-quality digital fitness content. This includes single exercises and specific how-to videos for all the equipment from leading equipment manufacturers. The library will be used to enrich the user experience of EGYM Genius by providing additional guidance to users across the entire training floor as they embark on their fitness journey.

The next major milestone of this partnership will see Funxtion’s single exercise library replace EGYM’s exercise animations in the EGYM ecosystem.

For more information on this collaboration or to register your interest, visit info.funxtion.com/fxpod