Australasian Leisure Management
Apr 1, 2016

MYZONE set to take wearable fitness technology into a new era

Exercise tracking systems innovator MYZONE is expanding its product range with a new line of smart garments for consumers and a redesigned smartphone app.

The MYZONE Men’s Compression Top launched last week during the Wearable Technology Show in London and features embedded electrodes that connect to the MZ-3 clip-on module, measuring the user’s heart rate and calories burned.It is manufactured from a high-performance, quick-drying and sweat-proof fabric.

Meanwhile, the Smart Bra features the same built-in electrodes, eliminating the need for women to wear the heart rate monitor strap as well as their sports bra.

Data collected from these garments, or from the original standalone MZ3 Activity Belt, is transferred via bluetooth to a leaderboard displayed inside the club or gym. Data can also be transferred to the user’s smartphone or other compatible devices.

According to MYZONE Director Asia Pacific Michael Jordan, the most exciting part of this technology is that it allows clients to tap into a social eco-system where exercisers at any level can compete against each other and monitor progress on a motivational scoreboard.

Jordan explains “the MYZONE system can be truly motivating for clients because it monitors effort as a percentage of potential, which means no matter their level of fitness everyone is on the same playing field.

“For gyms, clubs and other fitness facilities this helps to create a sense of community and an inviting exercise environment built on friendly competition and personal bests. It also provides tracking and accountability outside of the gym.

“The smart garments are a great extension of our product offering, providing options for clients to monitor their performance in the way that’s most comfortable for them.”

MYZONE has also recently undergone a major redesign of its smartphone app with an improved, more intuitive user interface and vastly increased feature set. The MYZONE 3.0 enhancements include automatic connectivity to the MZ-3 heart rate belt when you start training, a clearer analysis of workouts and greater interaction with friends. It also incorporates the ability to stream music while working out, post pictures and chat privately with other users.

The MYZONE system, including the new range of smart garments, will be on show at the 2016 Australian Fitness & Health Expo, being held at the Melbourne Convention and Exhibition Centre from 30th April to 1st May.

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory.

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