Sydney-founded fitness technology platform Hapana raises $17million

Sydney-founded fitness technology platform, Hapana - that manages member accounts at more than 900 clubs globally - has raised $17.3 million in a funding round led by OIF Ventures and Bailador.

Investing $9.6 million in the raise, OIF Ventures is an Australian venture capital firm which champions exceptional founders to “build the technology businesses of the future” and was founded by some of Australia’s leading entrepreneurs, business builders and investors.

Tech-focused capital fund Bailador Technology Investments has invested $7.7 million in Hapana.

With fitness and wellness industry customers of Hapana already including global brands like Gold’s Gym, UFC Gym, F45, KX Pilates, Strong Pilates and Body Fit Training, the new funding of $17.3 million will go towards increasing Hapana’s international footprint and launching its next-generation offering.

Founded in Australia in 2014, Hapana's technology is now used in 17 countries with the company employing more than 80 staff and having processed more than $500 million in payments in the last financial year.

Hapana’s technology manages memberships, retention and loyalty, classes, billings, marketing and digital content for gyms and boutique fitness studios, providing them with the rich data features and real-time performance data.

The product operates as a white label solution, allowing its customers to keep their fitness brand front and centre when engaging with their members.

Hapana Chief Executive and founder Jarron Aizen says the funds will enable the company to expand its go-to-market plans in the US and across the Asia-Pacific (APAC) region, facilitating the signing of more franchises and independent gyms.

Aizen noted "by providing these businesses with a holistic technology solution, we allow them to focus on what they do best, helping their clients achieve their fitness goals.

"Our second-generation platform is designed to build on the strengths of our current technology stack. We’re modernising and streamlining the user experience and importantly, we are adding functionality for large franchise fitness brands. This will provide them with greater visibility and control over their network.

"By expanding our platform to include new payment channels, we are helping these brands enter new markets and scale their locally developed fitness concepts on a global level. This initiative aligns with our primary goal for Hapana: to serve as a launchpad for global fitness brands."

Following the latest round, the company has raised $22.8 million to date including $5.8 million from high net worth individuals and family offices.

OIF Ventures partner Kevin Wilson says that Hapana's ‘robust product roadmap’ will further enhance its offerings and accelerate growth and enthused "we have been closely following Hapana's journey and are deeply impressed with their execution and commitment to becoming the leading fitness management software for premium health and wellness clubs worldwide.

"During our diligence process, we spoke with numerous Hapana customers and consistently heard about the positive impact of their innovative solutions.

"We are thrilled to support Jarron and his exceptional team as they embark on the next phase of their journey."

Bailador’s co-founder Paul Wilson will join the Hapana board and notes "Hapana has established a great reputation in the large and growing fitness industry.

"Bailador is backing Jarron and the strong Hapana team to continue executing on their growth in Australia and internationally."

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory. 

Image. Hapana Chief Executive and founder Jarron Aizen