Funlab reveals new branding for Strike bowling

Funlab has launched revamped branding for its Strike centres, aiming to show consumers that Strike is so much more than just bowling.

In an effort to modernise and bring more energy into the Strike brand, the new branding includes strategy, identity and experience and presents the brand as being “full of more energy than ever”, hoping to “deliver the brand’s magic into the real world”.

Funlab Chief Marketer, Oonagh Flanagan explained “Strike has been a stalwart for over two decades and the work that has been done will ensure that it remains so for decades to come.

“It’s bright, it’s vibrant, it’s fun and it’s inclusive - all of the things we know and love about this wonderful brand.

“I am excited to see how guests old and new react.”

Funlab worked with Futurebrand on the initiative, the company having previously having reimagined its master brand and portfolio of experiences – including Holey Moley, Hijinx Hotel, La Di Darts, Archie Bros. and B. Lucky & Sons.

The master brand hopes to better connect Funlab to its portfolio, while putting its people at the core of the business.

FutureBrand Australia Chief Executive, Rich Curtis noted “working with Funlab is fun personified, all the more so when helping to transform and future-proof a brand as loved as Strike.

“Our research and immersion surfaced how there’s always more than you expect at Strike, and so the brand strategy had set the platform for not only a rejuvenated, expressive brand identity but also an all-the-more wonder-filled experience. After all, successful brands are created with purpose, but ultimately defined by experience.”

The new branding experience is being progressively rolled out across Strike’s 20 venues.