Australasian Leisure Management
Dec 1, 2023

Tenpin Bowling Australia secures Chemist Warehouse as major partner

Tenpin Bowling Australia has announced that Australian brand, Chemist Warehouse has been appointed as the Major Partner for TBA’s High Performance Programs, a pivotal step in empowering athletes and enriching the tenpin bowling community.

With this partnership, TBA's National Teams will proudly take the stage as the ‘Tenpin Bowling Australia National Team presented by Chemist Warehouse’ showcasing the Chemist Warehouse logo on their uniforms.

This alliance will provide vital support for athletes, covering various expenses such as uniforms, financial subsidies, and equipment transit. This assistance is particularly crucial given the sport's non- Olympic status, which often places financial burdens on the athletes.

TBA Chief Executive Rohan O’Neill noted “the partnership with retail giant Chemist Warehouse is a monumental leap for TBA. It's more than a sponsorship; it's a shared commitment to nurture and support our athletes across all demographics. We are already delivering on several positive outcomes through our high-performance area following the High Performance review in 2022. This announcement .. will further advance our High Performance programs to further our athletes as they look to dominate on the world stage in 2024. It further demonstrates that tenpin bowling is a sport going places, and we are ecstatic to welcome Chemist Warehouse as the major sponsor of our national teams”.

Mario Tascone, Director of Chemist Warehouse shared “Chemist Warehouse has always strived to bring health and happiness to Australians, and we see a reflection of our values in the community spirit of TBA. We're honoured to support these athletes, who showcase true dedication and passion for their sport. As the House of Wellness, we are committed to fostering healthy living and promoting sports as a pathway to wellness, our partnership with TBA is an extension of this.”

This partnership underscores the increasing recognition of tenpin bowling as a sport with the power to both entertain and forge a community of athletes dedicated to representing Australia on the world stage.

With the support of Chemist Warehouse, TBA is set to enhance its National Training Squads, catering to a wide range of age groups, including Junior, Youth, Adult, Senior, and Inclusion categories, thereby promoting a more inclusive and dynamic sporting environment.

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