Australasian Leisure Management

News: Marketing

Healthy Ageing Summit’s Ken Baldwin explains the potential of the fitness market for older Australians
Australia is undergoing a demographic transformation, with more than one in six Australians now aged over 65 - a number that will continue to rise for the next two decades. In...
Apr 2, 2025
Marketing /
Wellness /
Fitness
Reopening of Kakadu’s Gunlom Falls anticipated to boost tourism
Kakadu’s waterfall and rock pools, Gunlom Falls will reopen in time for this year’s dry season. Gunlom Falls was made ‘famous’ following the release of the movie Crocodile...
Apr 2, 2025
Marketing /
Tourism /
Recreation /
Environment
SportWest partners with WA Road Safety Commission
With sport recognised as having the ability to influence people on numerous different levels, Road Safety Commission Western Australia has partnered with SportWest to direct...
Apr 2, 2025
Sport /
Marketing /
Safety /
Education
Allianz Australia partners with Football Australia to launch new digital fan platform
Allianz Australia, the official Insurance Partner of Football Australia has today launched a new digital platform for Australian football fans - 'Fan Hub' - with the offering...
Apr 1, 2025
Events /
Sport /
Marketing /
Technology /
Retail
24/7 Fitness grows Singapore presence following Gymmboxx acquisition
24/7 Fitness, one of Hong Kong's biggest 24-hour fitness brands, has spotlighted its Singapore offerings having acquired Gymmboxx in May 2024 – marking its commitment to...
Apr 1, 2025
Marketing /
Retail /
Fitness
Marketing campaigns contribute to record breaking year for Gold Coast tourism
The latest National and International Visitor Survey results from Tourism Research Australia has revealed the Gold Coast continues to set new records with visitor spending...
Mar 31, 2025
Marketing /
Tourism
Gallagher ambassador Natalie Cook to deliver keynote session at Fuel SYD 2025
Natalie Cook, five-time Olympian and Olympic Gold Medallist, will be delivering a keynote session at FUEL SYD 2025 on 8th May at 12-Micron Barangaroo, with her attendance...
Mar 30, 2025
Events /
Marketing /
Wellness /
Fitness /
Insurance
Myzone appoints Jo Walker as Head of Brand and Communications
In preparation for a new phase of growth and expansion, fitness technology leader Myzone, has appointed Jo Walker as Head of Brand and Communications, bringing a wealth of...
Mar 30, 2025
Marketing /
Wellness /
Fitness
Swimming Australia continues its swimwear and team apparel partnership with arena
Swimming Australia has announced its continued partnership with global swimwear brand arena having signed a new four-year swimwear and team apparel partnership extension with...
Mar 28, 2025
Events /
Sport /
Marketing /
Aquatics /
Retail
Georges River Council terminates naming rights agreement with Netstrata for Jubilee Stadium
Georges River Council has announced the termination of its naming rights agreement with Netstrata for Jubilee Stadium. The move follow the Council’s agreement with Netstrata for...
Mar 27, 2025
Sport /
Marketing /
Legal /
Venues
Blacktown celebrates 50 years of cherished Mount Druitt Swimming Centre
Blacktown City Council representatives have joined with the local community to celebrate Mount Druitt Swimming Centre’s 50th anniversary. The event, held last weekend, saw...
Mar 27, 2025
Marketing /
Recreation /
Aquatics
Australasian Leisure Management announces landmark partnership with Royal Life Saving Australia
Royal Life Saving Society and Australasian Leisure Management have announced a partnership that will benefit Guidelines for Safe Pool Operation (GSPO) subscribers. Confirmed...
Mar 27, 2025
Marketing /
Safety /
Education /
Recreation /
Aquatics
Key metrics experience significant gains for NBL 2024/25 Season
The National Basketball League (NBL) has marked another historic Hungry Jack's Season of growth with several key metrics experiencing significant gains in attendance, broadcast,...
Mar 27, 2025
Events /
Sport /
Marketing /
Entertainment
Branding refresh for Australian Life Saving Championships
The Australian Life Saving Championships has undergone a branding refresh in the lead up to this year’s competition with a new tagline - United, Inspired, Iconic - paying homage...
Mar 26, 2025
Events /
Marketing /
Design /
Aquatics
ATEC commences dynamic trade mission to revitalise ties with China
Australian Tourism Export Council (ATEC) is leading a dynamic trade mission this week to re-establish vital ties with China. The mission brings together over 20 leading China...
Mar 23, 2025
Events /
Marketing /
Tourism
Red Bull announced as official energy drink partner for F45 Training
F45 Training, a leading global fitness community specialising in innovative, functional group workouts, has entered into a multi-year global partnership with Red Bull – an...
Mar 23, 2025
Marketing /
Retail /
Fitness
NSW businesses recognised at 2024 Qantas Australian Tourism Awards
Eight NSW businesses were recognised across nine categories at the 2024 Qantas Australian Tourism Awards - including Balloon Aloft Australia, which took home double Gold. The...
Mar 23, 2025
Marketing /
Tourism /
Safety /
Attractions
American Express tourism trends report live events as a significant factor in travel
American Express’ newly released 2025 Global Travel Trends Report, has revealed that more than three-quarters of Australians are looking to travel in 2025 and that nearly half...
Mar 22, 2025
Events /
Marketing /
Tourism /
Technology /
Entertainment
40 years of excellence celebrated at 2024 Qantas Australian Tourism Awards
The 2024 Qantas Australian Tourism Awards have celebrated 40 years of excellence and recognised the nation’s best tourism businesses, showcasing the dedication to quality and...
Mar 21, 2025
Events /
Marketing /
Tourism /
Hospitality /
Attractions
Kooyong Classic tennis tournament welcomes Pat Cash as Official Ambassador
The Kooyong Classic has welcomed Pat Cash - one of Australia’s most celebrated tennis players and former Wimbledon champion - as an official ambassador for the prestigious...
Mar 21, 2025
Events /
Sport /
Marketing
Table Tennis Australia announces live streaming partnership with SportVot
Aimed at increasing the visibility of Australian table tennis, Table Tennis Australia has announced a new live streaming partnership with sports technology company, SportVot...
Mar 20, 2025
Events /
Sport /
Marketing /
Technology
Waterco and Davey reveal combination of their commercial teams
Having acquired Davey Water Products in a $64.9 million deal in 2023 Waterco Limited has announced the integration of its commercial products teams - a strategic move designed...
Mar 19, 2025
Marketing /
Technology /
Aquatics
Brisbane and the Gold Coast look to attract returning tourists
With visitor numbers to South East Queensland having declined sharply as a result of ex-Tropical Cyclone Alfred, the region is looking to drive visitor confidence in returning...
Mar 19, 2025
Marketing /
Tourism /
Hospitality /
Attractions
Mindbody partners with Rokt to offer more relevant ads to fitness club members
Leader fitness oriented SaaS platform Mindbody has partnered with Rokt, a global leader in ecommerce, to deliver more relevant ads to its fitness and wellness membership...
Mar 19, 2025
Marketing /
Wellness /
Technology /
Fitness