Red Bull announced as official energy drink partner for F45 Training

F45 Training, a leading global fitness community specialising in innovative, functional group workouts, has entered into a multi-year global partnership with Red Bull – an energy drink brand available in over 175 countries.

As Red Bull’s first global fitness studio partnership, the collaboration between these two international brands brings an extra boost and excitement to the F45 Training community, empowering F45 members worldwide to push their limits with the iconic wings of Red Bull.

Tom Dowd, Chief Executive of F45 Training notes “this partnership is designed to further empower F45 Training members worldwide to push their limits while fuelling their workouts with Red Bull. We’re honoured to partner with Red Bull as our official energy drink partner and cannot wait to introduce an even more electrifying training experience for members.”

Over the next three months, Red Bull will become available across F45 Training studios for gym-goers to purchase. Beyond the studio, members will also have the opportunity to experience and participate in exclusive events such as fitness activations from the World of Red Bull.

Most notably, F45 Training is also an official training partner of HYROX, the world’s fastest growing fitness race combining both running and functional workout stations. The new partnership with Red Bull provides a unique opportunity for F45 to marry its partnerships and execute Red Bull 100 x HYROX activations. This three-in-one partnership activation will create an all-new training experience in addition to various HYROX event activations.

F45 and Red Bull’s partnership will be rooted in five core pillars:

• Sampling Initiatives: Red Bull product sampling at F45 studios and events worldwide, ensuring members get an extra boost pre- and post-workout.

• In-Studio Product & Cooler Integration: Red Bull will be available in F45 studios across the globe, keeping members energized.

• Content Amplification: Co-branded F45 Athletes and Red Bull Content Creators, driving engagement across both brands' digital channels.

• Red Bull Event Integration: F45 members will experience exclusive access and activations at select Red Bull local and global fitness events.

• HYROX Partnership & Studio Events: This year, Red Bull 100 x HYROX activations will take place in F45 studios worldwide, creating a unique competition and training experience, as well as other HYROX event activations.

Brian Killingsworth, CMO of F45 Training enthused “at F45, we are always looking to partner with like-minded brands that are forward-thinking when it comes to the future of fitness. F45 and Red Bull together will put the fun in functional training. We’re excited to roll out this partnership across our studios and grant members exclusive access to events and integrations.”

Red Bull products are expected to be available in studios by June 2025.

For more information on FIT (Functional Inspired Training) House of Brands go to www.functionalinspiredtraining.com

Red Bull Energy Drink is available in over 175 countries worldwide, with more than 12.6 billion cans of Red Bull consumed in 2024 alone.

Besides partnering with over 900 athletes, artists and teams – including aiding two successful Formula One teams and building partnerships with top-tier football clubs – Red Bull produces unique events and content. Its wide range of premium media products is delivered both directly to consumers and through licensing and partnerships on the global and local level. More than 12.6 billion cans of Red Bull were consumed in 2024 alone.

To learn more about the World of Red Bull, visit www.redbull.com