Australasian Leisure Management

News: Marketing

Are Your Membership Clauses Effective?
The recent case of a gym member who made a successful claim against a Fernwood Female Fitness club operator for breach of duty and breach of contract "presents a very clear...
Sep 23, 2009
Marketing /
Legal /
Billing /
Fitness
M&C Saatchi to open Sydney Sport and Events branch
Marketing giant M&C Saatchi has announced it will open a Sydney branch of its Sports and Entertainment company, which deals in brand sponsorship in sport, music, film and the...
Sep 10, 2009
Sport /
Marketing
AFL Recognises Etihad Stadium Naming
Recent weeks have seen the AFL recognise the naming of Melbourne's Etihad Stadium, the Docklands stadium's new sponsorship now featuring extensively in the AFL's vocabulary. The...
Sep 4, 2009
Sport /
Marketing /
Venues
ALFA Joins With Australasian Leisure Management
The recently established Australian Leisure Facilities Association (ALFA) is to adopt Australasian Leisure Management magazine as its official publication. The agreement between...
Sep 2, 2009
Marketing /
Recreation /
Aquatics /
Fitness
Health Strategy seeks Ban on Alcohol Sponsorship in Sport
Alcohol sponsorship in Australia, including in sport, would be phased out over an 11-year period should the recommendations of a Federal Government report be adopted. The just...
Sep 2, 2009
Sport /
Marketing /
Wellness
NZ's 2009 Fitness Industry Awards
The New Zealand Fitness Life Awards have celebrating the dedication and success of the country's world-class fitness industry and the important role it plays in the health of...
Aug 31, 2009
Marketing /
Fitness
Southern Gateway Centre opens window to NSW South Coast
Wollongong's tourism industry has opened the Southern Gateway Centre, a much-awaited shopfront to Wollongong in a futuristic new building located at Bulli Tops, offering...
Aug 26, 2009
Marketing /
Tourism
News not all bad for tourism: Roy Morgan
The global financial crisis has not deterred travellers as many tourism businesses believed, with many people actually benefiting financially from the downturn, one of...
Aug 20, 2009
Marketing /
Tourism /
Hospitality
OAMPS Joins NBL as Major Sponsor
OAMPS Insurance Brokers has been unveiled as a new long-term major sponsor of the National Basketball League competition for the 2009/10 NBL season. The partnership is a major...
Aug 19, 2009
Sport /
Marketing /
Insurance
WA arts braced for tough times
Healthy ticket sales and more private donations seem to be inoculating Western Australian arts companies against the worst ravages of the economic slump as they face an...
Aug 12, 2009
Marketing /
Finance /
Entertainment /
Arts
Melbourne Victory Partners with Genesis Fitness Clubs
On the eve of season five of the A-League, the Melbourne Victory club have partnered with Genesis Fitness clubs, taking a minority stake in the new Genesis Fitness Box Hill...
Aug 7, 2009
Sport /
Marketing /
Wellness /
Fitness
Dreamworld and WhiteWater World appoints new GM Sales
Dreamworld has appointed Scott Fahey as its new General Manager for Sales. With more than 10 years in the tourism and hospitality industry, Fahey has overall responsibility for...
Aug 7, 2009
Marketing /
Tourism /
Attractions /
Waterparks
Anytime Fitness exceeds projections for first year in Australasia
Anytime Fitness master franchisees for Australia and New Zealand Justin McDonell and Jacinta McDonell Jimenez are reporting a better than expected first 12 months of business,...
Aug 6, 2009
Marketing /
Retail /
Fitness
LIWA Aquatics Launches Website, Anticipates Conference
To celebrate its 40th anniversary year LIWA Aquatics has relaunched its website. Executive Officer Tony Head has urged members to have a look and provide feedback, explaining...
Aug 3, 2009
Marketing /
Recreation /
Technology /
Aquatics
Tourism Recovery At Least 12 Months Away
45% of tourism businesses don’t expect a sustained recovery until the second half of next year at the earliest, according to new research from the Tourism & Transport Forum...
Jul 31, 2009
Marketing /
Tourism
Australia Zoo Enhances 'ultimate wildlife' experience
Australia Zoo has recently launched two new up-close animal encounters, becoming the only zoo in the world where visitors can get their hands on a Komodo Dragon. The Colossal...
Jul 30, 2009
Marketing /
Tourism /
Environment
Leisure industry must learn from football codes
Much of the leisure industry "misunderstands" marketing, but can learn from the battle being fought between Australia's football codes, according to Australasian Leisure...
Jul 22, 2009
Sport /
Marketing /
Recreation
Sydney slips from Top 10 World's Best Cities List
For the first time since 1996 Sydney has failed to make the Worldâs Best Cities Top 10 list, as voted by the influential readers of Travel + Leisure magazine around the globe in...
Jul 21, 2009
Marketing /
Tourism
Heavyweights to join Tourism Queensland Board
Queensland Premier Anna Bligh has announced the appointment of five tourism and business heavyweights to the Tourism Queensland Board. As the Queensland Premier explained "we...
Jul 20, 2009
Marketing /
Tourism /
Attractions
Daktronics introduces new show control system
Global screen and scoreboard suppliers Daktronics has released its new Show Control System (SCS), a display control solution that merges operator software, clip playback, live...
Jul 16, 2009
Sport /
Marketing /
Venues /
Technology /
Entertainment
Beachley Surf Classic Left High and Dry
Layne Beachley faces a $100,000 shortfall in sponsorship for the world's richest women's surfing contest, the Beachley Classic, after the NSW Government cut its sponsorship from...
Jul 13, 2009
Events /
Sport /
Marketing /
Finance
Australians Happy with Their Gym Memberships
Australians are very happy with their gym memberships, with 2009 Australian Fitness Industry Survey (AFIS) showing that 60% of members are either satisfied or very satisfied...
Jul 8, 2009
Marketing /
Billing /
Fitness
Taronga Zoo lifts sponsorship
NSW's Taronga and Taronga Western Plains Zoos have achieved record levels of sponsorship this financial year, securing over $3 million, up 14% on the previous year. Anthony...
Jul 7, 2009
Marketing /
Tourism /
Attractions /
Environment
One Day Ticket to a Profitable Club
Leisure One is bringing together three of the most successful fitness consultants to share their secrets about getting new members, keeping them longer, and generating more...
Jul 1, 2009
Marketing /
Fitness