M&C Saatchi to open Sydney Sport and Events branch

Marketing giant M&C Saatchi has announced it will open a Sydney branch of its Sports and Entertainment company, which deals in brand sponsorship in sport, music, film and the arts.

The new company will be led by Andrew Condon, formerly a senior consultant at sports marketing company Gemba.

Marketing reports that Steve Martin, global Chief Executive of M&C Saatchi Sport and Entertainment, said brands in the marketplace were not correctly exploiting their rights.

"We specialise in finding creative ways to get the best out of a sponsorship and our list of success stories proves we continue to deliver," Martin explained, adding "in Australia, we will have the drive of a start-up but with all the tools of an established and recognised business."