AusFitness founder Shaun Krenz looks forward to Australia’s largest fitness festival

Redefining the landscape of health and fitness events, AusFitness Expo will accelerate its position as the premier festival for fitness culture in Australia when it is staged at the International Convention Centre in Sydney from Friday 11th to Sunday 13th October.

Bringing together more than 200 leading brands and covering more than 15,000 square meters of exhibition space, attendees can expect a vibrant celebration of fitness culture, featuring a mix of competitions, workshops and educational sessions.

On Friday 11th and Saturday 12th October, the event combines with the industry focussed AusFitness Industry event and AUSactive Summits in what promises to be a series landmark events for the fitness community.

The AusFitness Industry segment specifically caters to fitness professionals with a trade show and its own summit which will showcases the latest innovations and offers extensive networking opportunities. It features an expansive program with over 25 sessions designed to challenge, inspire and elevate attendees' fitness careers. From 'Evidence-Based Nutrition to Enhance Performance' to 'Strategic Business Innovations for Fitness Entrepreneurs', and 'Integrating Wellness into Traditional Fitness Models', the lineup includes more than 50 expert speakers ready to share groundbreaking insights.

Speaking with Australasian Leisure Management in an interview in the latest issue of the magazine, Shaun Krenz, founder of AusFitness Expo explained how the event is barometer for the state of the fitness industry, he advised “as we approach the Sydney expo, the fitness industry is not just recovering - it’s expanding rapidly.

“More individuals are prioritising health and wellness, and the market size is growing correspondingly. We're witnessing more international brands entering the Australian market directly, a rise in the number of fitness facilities, and cutting-edge sports supplements becoming mainstream.

“Strength training is more popular than ever, supported by advancements in equipment. This reflects a broader shift towards holistic health and comprehensive recovery practices, highlighting fitness as a fully integrated lifestyle choice.”

Asked about how AusFitness will present the latest trends, he noted “the Exhibitors at AusFitness are showcasing significant trends that reflect the industry's innovative spirit and response to evolving consumer demands.

“Among these, advanced recovery techniques such as ice baths, sauna sessions, and cryotherapy are gaining prominence. These methods are increasingly sought after for their benefits in speeding up recovery, reducing muscle soreness, and enhancing overall athletic performance, appealing to both serious athletes and fitness enthusiasts alike.

“Additionally, there is a substantial rise in the integration of technology within the fitness sector. Wearable tech and smart fitness equipment have become more sophisticated, offering real-time feedback and personalised workout suggestions that cater to the individual's specific health metrics and fitness goals. This technology not only enhances the user's experience by making fitness regimes more effective and engaging but also helps in tracking and analysing health data to deliver optimised, result-oriented fitness solutions.

“These trends, showcased by our exhibitors, are a testament to how the fitness industry is rapidly adapting to include more holistic and technologically advanced approaches to health and fitness, ensuring that attendees at AusFitness are exposed to the latest and most effective fitness solutions available.”

He also explained the combination of AusFitness as both an industry event and a more consumer-oriented exhibition, adding “balancing the dual focus of catering to both industry professionals and general consumers presents unique challenges, particularly in ensuring the content and experiences are relevant and engaging for both audiences.

“However, this approach allows us to bridge the gap between industry insiders and fitness enthusiasts, creating a comprehensive platform that educates, inspires, and entertains.”

Australasian Leisure Management at AusFitness Industry
Australasian Leisure Management magazine and the www.ausleisure.com.au news website are a proud support of AusFitness Industry and the AUSactive Summit.

Call past our stand - 1348 - to pick up the latest issue and talk about the business of fitness.

Click here to read the full interview with Shaun Krenz in Australasian Leisure Management issue 163.

Click here for more information on AusFitness Industry in the Australasian Leisure Management industry Calendar.

Click here for more information on the AusFitness Expo in the Australasian Leisure Management industry Calendar.

Images: AusFitness founder, Shaun Krenz (top) and the trade show floor at last year's event (middle and below).