Heart Foundation and Fitness & Lifestyle group partner to deliver new challenge

The Heart Foundation has partnered with Fitness and Lifestyle group (FLG) - the owner of Fitness First Australia and Goodlife Health Clubs – to deliver a new fitness challenge to help people reduce their risk of heart disease.

The new collaboration will begin on 1st October with Fitness First Australian gyms running the Hearts First Challenge for members throughout the entire month.

The Challenge invites members to undertake 30 minutes or more of physical activity every day, which is the recommendation for adults set out in the Australian Physical Activity Guidelines.

Research shows that being physically active for 30 minutes per day can reduce your risk of heart disease by 35%.

Under the initiatives, gym members will raise money for the Heart Foundation to support vital research into heart disease. FLG is committed to matching the first $30,000 raised by its members.

The Heart Foundation National Health Manager, Kym Lang notes “fitness clubs such as Fitness First provide a supportive environment to help people achieve their goals.

“By going to a gym, people can easily achieve the recommended minimum level of physical activity of 30 minutes per day and two strength-based sessions per week, to boost their heart health.”

Heart Foundation Chief Executive David Lloyd added ‘this partnership leverages each brand’s strengths and will have a lasting impact on cardiovascular health promotion in Australia.

“Our missions are deeply connected: both organisations want to help people become the healthiest versions of themselves.

“There is an integral connection between physical fitness and cardiovascular health. Just 30 minutes of exercise a day can reduce your risk of heart disease by 35%. On the other hand, a heart attack is a lifechanging event – and sadly for many, a life-ending one.

“By encouraging people to move more often and seek out supportive environments, we hope to move the needle on preventive heart health.”

Greg Oliver, FLG CEO & Group Managing Director shared “our partnership with the Heart Foundation is a perfect match. Their commitment to heart health aligns seamlessly with our mission. We're excited to join forces and raise funds for groundbreaking research that will benefit Australians everywhere.”

More information on the Heart Foundation and to make a donation

More information on Fitness & Lifestyle Group (FLG)

Image. Credit: Heart Foundation