Fitness and Lifestyle Group launches affiliate partnership marketing program

The Fitness and Lifestyle Group (FLG) has launched an affiliate partnership marketing program in Australia in collaboration with partnership management platform impact. com.

The program is focused on FLG’s Australian gym brands, Fitness First and Goodlife Health Clubs, and will use partnerships to reach an audience of potential new clients by working with a range of partners that are outside of the typical health and fitness sector.

As reported by AdNews, since the program launched in March 2024, FLG has entered into a number of partnerships with brands such as Compare Club, content sites such as The Urban List, and traditional discount and cashback affiliates such as UNiDAYS, Shopback and Cashrewards.

FLG's Executive General Manager - Marketing and PR for ANZ, Sara Dunseath (pictured) advised “partnership marketing has evolved into a full-funnel customer acquisition channel that can drive brand awareness and equity.

"With impact. com’s automated partnership management platform, we realised it was possible to effectively scale a partnership program to drive incremental revenue, awareness and consideration. We’re already tapping into a wider network of customers via the impact. com platform and are excited about the possibilities ahead as our programs continue to mature.”