VMO renews Fitness and Lifestyle Group advertising account

VMO and the Fitness and Lifestyle Group (FLG) have renewed their partnership, which will see the advertising agency continue representing media within Fitness First, Goodlife Health Clubs and ZAP Fitness across Australia.

The renewed contract sees FLG commit to a multi-year agreement with VMA as its sole outdoor media partner across 97 Goodlife Health Clubs, 50 Fitness First and 87 ZAP Fitness gyms, as the sole outdoor media partner.

Noting that says VMO is the market leader in the health and wellness media space, known for its quality network and innovative brand solutions, Fitness and Lifestyle Group Chief Executive and Managing Director, Greg Oliver told advertising industry website AdNews “extending our partnership with them was an obvious and strategic decision, and we are excited to strengthen our collaboration with this premier outdoor provider, where they will continue representing media across Fitness First, Goodlife Health Clubs, and Zap Fitness in Australia.”

As part of the agreement, VMO will invest in the delivery of an additional 1600 new TV screens pre-configured for programmatic advertising into 131 clubs across the group, with these new screens to be available to advertisers in the coming months.

Anthony Deeble, Chief Commercial Officer of The HOYTS Group and VMO, says the team is thrilled to sign to continue as the outdoor partner across FLG’s facilities, noting “affirming our commitment to own the health and wellness media space. We’re also dedicated to the expansion and ongoing development of our assets within clubs, with an additional 1600 TV screens to be activated in the coming months.”

Explaining that the company is excited to continue giving advertisers the opportunity to be present among high-value audiences with positive mindsets - a proven contributor to brand growth, VMO Managing Director, Paul Butler added "we’re equally as passionate about creating meaningful connections and delivering new and unique opportunities for brands, and memorable brand experiences for members within these clubs.”

VMO covers over 1100 health and wellness clubs nationwide.

Image: A current generation VMO screen at Fitness First Bond Street. Credit: VMO.