VMO expands fitness club activities with acquisition of Fit n Fast’s media network

Digital media company VMO (Val Morgan Outdoor) has acquired the media network at Fit n Fast as part of its ongoing plans to expand in the fitness clubs market.

With the VMO Active network having expanded to more than 140 locations last year, VMO advised that the acquisition strengthens its presence in “health club locations throughout NSW, ACT and VIC (with) a further 331 screens have now been added to the multi-media network expanding the full health club footprint to almost 5,200 screens.”

VMO’s Managing Director Anthony Deeble stated “I’m delighted to announce the expansion of our health club footprint and offer our existing advertisers further opportunities across these assets.

“We are now reaching a broader range of active Australians than ever before with a 24 hour digital presence.”

Fit n Fast was formed in 2010 by a consortium of leading Australian fitness experts, including the Fitness First Australia founder Tony de Leede. Today they have 20 locations with an active member base of 29,000.

The VMO statement conitnued “Fit n Fast become synonymous with a value and accessibility proposition by offering 24 hours access and virtual Group Exercise. Their strategy is to offer a fitness solution for the whole community.

“The screen network, now being sold under the VMO Active brand targets visitors 24 hours a day in high traffic, high dwell locations.”

VMO Active Director Michael Ryan added “this is a fantastic win for the VMO Active portfolio.

“The quality of customer experience and attention to innovation makes them an ideal media partner for us.”

This strategic acquisition further confirms VMO’s recently announced plans to deliver 10,000 digital screens and grow content in 2017.

Images: Fit n Fast's media network at its South Yarra club (top) and Five Dock club (below).

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