VMO unveils new large format digital screen at Fitness First Bond Street Sydney club

Digital media company VMO has unveiled the largest digital screen in an Australian fitness club at Fitness First Bond Street in Sydney.

Commanding exercisers' attention in the flagship Fitness First club, the impressive LED screen measures 8 metre x 4.5metre (36 metre²).

Having expanded rapidly in the past 18 months, VMO’s audio-visual network has expanded to 4,000 TV screens in Australian fitness club location and over 3,100 TV screens across its On-the-go network.

Commenting on the installation, VMO Managing Director Anthony Deeble advised “I’m thrilled to unveil our newest premium large format screen at Fitness First Bond St, one of our flagship locations and arguably one of the busiest health clubs in Australia.

"The sheer size and quality of this asset is testament to VMO’s ongoing commitment to deliver the best digital network in market – designed for impact and engagement.”

Adding to the screen's impact is the screen’s engaging audio-visual capability – a feature that Deeble feels sets the VMO Active and VMO On-the-go networks apart from competitors.

Hoyts Group subsidiary VMO (Val Morgan Outdoor) has expanded rapidly since its acquisition of the Active Media Group (AMG) in mid 2016 and Fit n Fast's media network earlier this year.

VMO Active Director Michael Ryan explains “we’ve grown the VMO Active portfolio steadily throughout 2017 – this location is certainly a landmark, the screen really dominates the entire club, providing advertisers with an opportunity to really have their brand seen and heard by a hard to reach audience.”

The latest installation comes in advance of VMO Active’s summer peak period when clubs experience an influx in foot traffic and new memberships – a time when Australians prioritise fitness in the lead up to and during summer.

The new addition comes just one month after VMO pioneered Australia’s very first ‘smart’ outdoor screen ‘Chevron Renaissance’ directly facing busy Surfers Paradise Boulevard.

1st November 2017 - FITNESS FIRST MOVE TO 24/7 OPERATIONS AIMS TO ALIGN WITH CHANGING WORK AND LIFESTYLE HABITS

6th February 2017 - VMO EXPANDS FITNESS CLUB ACTIVITIES WITH ACQUISITION OF FIT N FAST’S MEDIA NETWORK 

25th November 2016 - VMO LAUNCHES DIGITAL SCREENS AT FITNESS FIRST BARANGAROO 

25th October 2016 - FITNESS FIRST CLUBS TO BEGIN 24/7 OPERATIONS

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

13th July 2016 - VAL MORGAN OUTDOOR BUYS ACTIVE MEDIA GROUP TO ENTER INTO CONTENT SPACE 

22nd January 2014 - FITNESS FIRST AUSTRALIA REVEALS NEW APPROACH TO FITNESS