ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

To be held on Thursday, the second webinar for the free Virtual Fitness and Recreation Industry Technology Summit (FRITS) will see James Ellender, Chief Executive of ActiveXchange, sharing insights from data collected from facilities’ snap and long lockdowns.

Over the past 18 months, the fitness and recreation industry have been through both long and short lock downs and then reopening - with intriguing results.

In his session ‘What The Data Says For Reopening’, Ellender (pictured) will provide direction on rosters, services, usage and what clubs and facilities can expert with new sales and returning members.

Introducing what will be the second webinar for the free Virtual FRITS, Summit founder Justin Tamsett stated “we are super excited to have James speak at the Virtual Fitness & Recreation Industry Technology Summit as the data he will share will shape internal and external marketing efforts.

“James and ActiveXchange have the data to allow planning, investment and delivery across fitness and recreation. Market intelligence that covers over 3 million members and participants means the insights and trends he will share are super relevant to every business.”

“The database analysis, coupled with our predictive modelling, creates clear lines of sight on how to maximise participation outcomes, commercial returns, and social value impacts post lockdown. This content alone will help owners and managers prepare for reopening,” said Tamsett.

The Virtual Fitness & Recreation Industry Technology Summit is a free on-line summit for the entire industry with free webinars held every two weeks on Thursday afternoons.

The webinars are thanks to the support of the sponsors like Myzone and Qualified Trainers.

Webinar Details: 
Thursday 26th August 2021, from 3:30pm AEST

Attendees will be able register to join the webinar live or receive a replay at www.FitnessIndustryTechSummit.com.au/FRITS2021/.