Xplor introduces Mariana Tek boutique fitness platform in Australia and New Zealand

Xplor Technologies is expanding the availability of its Mariana Tek gym management software fitness in Australasia and the United Kingdom.

One of a number of technology brands acquired by private equity group Advent International in recent years, the is described as offering "a true enterprise business management platform ... for large and emerging brands."

The software platform enables studios to curate and customise the branded experience they offer customers, both in-studio and online.

A custom app enables members to book a class, bring a guest, use geo-location to check-in, pre-order, purchase items, select their favourite reformer, bike or mat in the studio, as well as being able to add themselves to class waitlists.

Founded in Atlanta, Georgia, USA, Mariana Tek was acquired by Advent in 2019 and, having previously focussed on the North American market, is now looking to expand globally.

Boutique gym brand, 1Rebel, which has studios in London and the Middle East, has already switched to the software.

1Rebel Marketing Director, Michelle Stoodley commented "we're leveraging Xplor Mariana Tek's consumer insights, analytics and APIs to enhance the premium and personalised experience we deliver inside and outside the studio, so every interaction with our brand is the same immersive experience clients get with a 1Rebel class.”

Mariana Tek go on to indicate studio brands who use the platform have seen reservations rise significantly and that, in 2023, studios in North America that migrated to the platform saw their average reservations increase by 36% and bring-a-guest booking volumes rise by 35%.

Founded in 2014 as Mariana Tech by Stacey Seldin and John Huffsmith - the architects who built and scaled the tech platform at Flywheel - users of the platform in the USA and Canada including Pvolve, Barry’s, Neighborhood Barre, Sweat440, SLT and Tremble.

Xplor's media-shy Australasian business has not advised how Mariana Tek will integrate with its other brands that include PerfectMind, Member, TrueCoach and Xplor Fitness.

Main image credit: Shutterstock.