WNBL reveals new ‘Ready to Rise’ new brand identity

The Women’s National Basketball League (WNBL) has launched a re-imagined brand identity focussed on a bold statement that women’s basketball in Australia is ‘Ready to Rise’.

In a statement, the WNBL advised that “the new brand is a symbol of power in motion, where elegance meets intensity and flight becomes a form of expression reflecting the talent, passion and energy of the league’s athletes.”

Advising that the new branding is a significant step forward for Australia’s longest-running national women’s sports league, WNBL Chief Executive, Jennie Sager commented “the WNBL as we know it has been forged from a rich history and today, we enter a brand-new chapter of the league, one that is shaping the future of the game for our players, fans and clubs.

“This is one of many bold changes we have made since taking ownership in April, including a historic Collective Bargaining Agreement which achieves a ground-breaking pro-rata pay parity deal.

“Similarly, for the rebrand, we sought feedback from players past and present, and stakeholders across the clubs and the league. The new logo represents our vision for the future of women’s basketball in Australia, one that is strong, dynamic, professional, and inspiring.”

The new brand has been welcomed by some of the league’s most exciting players, including Olympian and WNBA player Jade Melbourne.

Melbourne noted “I think it’s super fitting for us. It’s ours, it’s our new league, it’s a great product and it’s only going to get better and better with a fresh start and new logo, it’s going to be so nice on the court.”

Images: The stylised ‘w’ in the new WNBL logo is a nod to the net and hoop while transforming into a winged icon: part spirit, part future.