Foot Locker signs as major partner of WNBL

Leading footwear and apparel retailer, Foot Locker, has signed as a major partner of the Women's National Basketball League (WNBL) for the 2024-25 season.

In celebration of the partnership, the WNBL will officially launch the 24/25 season at the ‘Foot Locker Reimagined’ concept store in Melbourne Central on Wednesday 23rd October which will see representatives of the eight WNBL teams in attendance,

Christy Collier-Hill, Head of the WNBL enthused “we are excited to welcome Foot Locker as a Major Partner of the WNBL. Their dedication to basketball in Australia mirrors our ambition to elevate the WNBL and provide a platform for our athletes to shine.

“This partnership will not only boost the visibility of the league but also create unique opportunities for fans to engage. We look forward to working together to make a lasting impact on women’s basketball in Australia.”

“I’m really excited to see Foot Locker stepping up as a major partner for the WNBL,” added Bec Cole, reigning WNBL and NBL1 National Champion and captain of the Southside Flyers.

 “In the NBL1, we always push hard to win the ‘Foot Locker Player of the Week’ voucher because we are such sneakerheads. I can’t wait to see how Foot Locker elevates our league and inspires even more motivation in current and future players.”  

Throughout the WNBL season, Foot Locker’s branding will be prominently featured across various touchpoints, including digital platforms, in-stadium branding and promotional campaigns.   

Foot Locker will also explore fan engagement through game-day activations, including exclusive voucher giveaways and integration into the prestigious WNBL awards program. 

Natalie Ellis, Vice President and General Manager of Foot Locker Asia Pacific noted “partnering with the WNBL is a natural extension of Foot Locker’s dedication to basketball globally and in the Pacific region.

“We’ve been deeply ingrained with the basketball community for years, and this investment ensures that the WNBL and its athletes will receive the visibility and recognition they deserve. Through this partnership, Foot Locker celebrates the extraordinary talent within the WNBL while also inspiring the next generation of female basketball talent.” 

This partnership follows Foot Locker’s recent sponsorship of the Australian men’s national team, the Boomers and its longstanding support of the NBL, NBL1, Australian Junior Championships, Schools Championships, U18s Club Championships and globally recognised streetball event Summer Jam. Through these partnerships, Foot Locker remains dedicated to celebrating and fostering basketball culture across all levels, from local courts to the national stage. 

Foot Locker have been fitting athletes with sneakers, apparel, and accessories for 50 years and counting, ensuring they’re always ready to leave their mark on and off the court.

Explore the latest basketball and streetwear collections online or visit a Foot Locker store nationwide