WNBL launch 2024/25 season at Foot Locker with a new major partner revealed

Representatives from all eight teams of the Cygnett Women’s National Basketball League (WNBL) officially launched the 2024/25 season today at Foot Locker’s first reimagined concept store in Australia, located at Melbourne Central.

This in-store event celebrated a major partnership between Foot Locker and the WNBL, announced earlier this month, highlighting Foot Locker’s commitment to championing women’s sports and fuelling the growing popularity of hoops culture in Australia.

The WNBL representatives proudly stepped out in their team uniforms and shared their insights ahead of the highly anticipated season, which tips off on Wednesday, 30th October.

Featured players included:

• Isobel Borlase, Adelaide Lightning (Australian Opal)

• Jade Melbourne, UC Capitals (Australian Opal)

• Marianna Tolo, Bendigo Spirit (Australian Opal)

• Bec Cole, Southside Flyers (Reigning WNBL & NBL1 Champ)

• Anneli Maley, Perth Lynx (Gangurrus 3X3 and Australian Opal)

• Jaz Shelley, Geelong United (WNBA draftee)

• Emma Clarke, Sydney Flames (Gangurrus 3X3)

• Courtney Woods, Townsville Fire (NBL1 North MVP & Champ)

The season launch also saw Latina Fresh unveiled as Major Partner for the WNBL 24/25 Season.

Christy Collier-Hill, Head of WNBL, was ecstatic to have Latina™ Fresh as part of the festivities and enthused “we’ve had an incredible range of support from our partnership group, and it was amazing to have Latina Fresh at the WNBL’s official season launch to unveil our Major Partnership as part of the ceremonies.  

“The energy and excitement for this season is real and we couldn’t be happier with the addition of Latina Fresh as a partner that shares the same vision and goals as the WNBL and its athletes.”

Latina Fresh is a perfect fit for the WNBL with their mission of offering delicious, convenient and reliable weeknight meal options that are paramount in an athlete’s development.

Surini Perera, Marketing Director for ANZ, General Mills added “we are thrilled to be a Major Partner of the WNBL and to support women’s sport at the elite level in Australia.  The WNBL athletes are fantastic role models for leading healthy and active lives. Through this partnership, we are continuing to support women in sport and living our values being certified as a top 50 Best Workplace for Women® in Australia.”

Charlotte Stevens, Marketing Manager for Latina™ Fresh shared “Latina™ Fresh is a much loved and trusted Australian brand that we know people rely on for quick and easy dinner options, particularly on faster-paced weeknights. Supporting household and families’ busy schedules around activities and sport, like basketball, is what we do best!”

The Major Partnership will see Latina™ Fresh displayed across WNBL game day and digital touchpoints with a content series to come.

The WNBL 24/25 Season begins 30th October with expansion team Geelong vs Townsville at Geelong Arena. All games will be shown LIVE on ESPN, 9GO or 9Now.

Images. WNBL official Season Launch at Foot Locker’s first reimagined concept store in Australia, located at Melbourne Central.