Village Roadshow to operate new Lionsgate immersive experience centre in China

Village Roadshow Theme Parks has been appointed to operate a new immersive experience centre in the Chinese city of Hengqin.

The experienced Australian attractions and entertainment venue operator is to partner Zhuhai Hengqin Laisun Creative Culture City Co. Ltd (part of the Lai Sun Group), providing consultation and management services in operating the first Lionsgate’s themed immersive experience centre at Novotown in Hengqin, Zhuhai – just five minutes from the Macau border.

Set to open to the public by the end of 2018, the indoor facility will occupy  22,000 metre²  and feature attractions, retail, and dining experiences themed around some of Lionsgate’s most captivating global film franchises, including The Hunger Games, The Divergent Series, Now You See Me, and three additional properties yet to be announced.

Village Roadshow will consult during the construction phase of the centre, oversee the preopening and operate the experience center for a minimum of 10 years.

Announcing the partnership. Village Roadshow Theme Parks Chief Executive Tim Fisher stated “we are tremendously excited to partner with the Lai Sun Group.

“The Lai Sun Group, Village Roadshow and Lionsgate share a cutting edge vision for the future of location-based entertainment, and we are confident that this collaboration of great companies will bring to life the global iconic brands of Lionsgate in an immersive environment that will provide the consumer with an unforgettable experience.

“At Village Roadshow Theme Parks, we are thrilled to have the opportunity to participate in this exciting venture, which is a testament to our capability to design, construct and operate themed parks on a global scale.”

John Tse, Head of Hengqin Project of the Lai Sun Group, added “we are very excited to partner with Village Roadshow, a renowned international theme park operator to manage the Lionsgate immersive experience center in Zhuhai Hengqin Novotown.

“Hengqin is a perfect location to develop creative culture and tourism. It is also Novotown’s vision to become the cultural incubator within the region of Guangdong, Hong Kong, Macau and Taiwan.”

Best known for its Australian operations, Village Roadshow Theme Parks’ Asian operations also include being engaged to manage the design, development and operations of China’s first Wet ‘n’ Wild Water Park in Haikou, on Hainan Island.

Images of the planned Lionsgate immersive experience center in Zhuhai Hengqin Novotown

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