IRONMAN Western Australia secured for Busselton for another three years

Amid sellout success, IRONMAN Western Australia and IRONMAN 70.3 Western Australia have been secured for Busselton for another three years, with the Western Australian Government announcing funding for both until 2026.

The new deal has been signed just as the IRONMAN 70.3 WA Asia-Pacific Championship was declared a sellout, with the separate IRONMAN WA expected to follow soon.

The two events are expected to contribute more than $27 million to the South West economy over the next three years, drawing competitors and spectators from 41 different countries including Singapore, Japan, Great Britain and the United States of America.

The festival is headlined by the pinnacle IRONMAN WA triathlon, which consists of a 3.8km swim, 180km cycle and 42.2km run, and is one of the most popular circuits in the world due to its flat and fast course.

As well as being the Asia-Pacific Championship in 2024, IRONMAN 70.3 WA is part of the brand-new IRONMAN Pro Series, which will see top professional athletes go head-to-head at events around the world, with Busselton to host the penultimate race in the series.

WA Tourism Minister Rita Saffioti noted "IRONMAN Western Australia has been a staple in WA's calendar of mass-participation events for many years, and we're really proud to lock in our support of two key events as part of this iconic sports festival for another three years.

"Large-scale mass participation events like these create vibrancy in our regional communities, generating employment and volunteering opportunities that bring the community together.

"Of course, it's also another great opportunity to highlight some of the most stunning scenery that Busselton has to offer, including the iconic Busselton Jetty, and provides fantastic exposure of the South West region on a worldwide scale."

For more information visit www.ironman.com/im-western-australia