IRONMAN 70.3 to showcase Sunshine Coast and boost its visitor economy

This weekend’s IRONMAN 70.3 is set to showcase the Sunshine Coast with the event anticipated to inject $1.85 million into the region's visitor economy. Also known as a half ironman event, 70.3 is the triathlon’s 113km distance in miles including a 1.9km swim, 90km bike race and 21.1km run. 

Queensland Tourism and Sport Minister Stirling Hinchliffe notes “up to 1,500 athletes are registered for IRONMAM 70.3 with mostly Queenslanders lining up to tackle the gruelling course with spectacular views of Mooloolaba Beach and the Esplanade.”

Minister Hinchliffe advised that expert medical advice and Queensland’s management of the COVID-19 pandemic have made this year’s IRONMAN 70.3 possible.

“IRONMAN 70.3 confirms the Sunshine Coast’s reputation for being among Queensland’s premier sporting destinations ahead of the 2032 Olympic and Paralympic Games.

“The IRONMAN’s predicted $1.85 million contribution to the Sunshine Coast’s visitor economy is terrific news for jobs and local tourism operators from restaurants, cafés and hotels to accommodation providers and visitor attractions.      

“I’m encouraging athletes, support crew and spectators to make the most of their stay in this beautiful and vibrant part of Queensland.”

The IRONMAN Group Oceania Managing Director Geoff Meyer said the organisation looked forward to welcoming athletes back to the Sunshine Coast adding “IRONMAN 70.3 Sunshine Coast has become a highlight on the calendar for so many of our athletes and we can’t wait to see them on the start line on Mooloolaba Beach on Sunday morning.

“Our athletes, their family and friends love coming to race, stay and play on the Sunshine Coast with the benefit for the local community stretching well beyond Sunday’s event.”

Sunshine Coast Council Mayor Mark Jamieson said IRONMAN continued to be a great opportunity to showcase the Sunshine Coast.

“The Sunshine Coast was the first region in the southern hemisphere to host the IRONMAN 70.3 in 2016 and it’s terrific to be welcoming participants again this year for this event

“Our region offers so much for event participants and visitors and we are pleased that it is possible for them to come to our Sunshine Coast during the pandemic.

“Aside from the global exposure from being part of IRONMAN 70.3 series, this event will provide an invaluable contribution to many of our local businesses at a time when it is needed most.”

Image: Queensland Tourism and Sport Minister Stirling Hinchliffe and triathletes Hannahh Wells and Josh Amberger