Village Roadshow Theme Parks agree long-term technology partnership extension with accesso

accesso Technology Group has announced an extension to its technology agreement with Village Roadshow Theme Parks, with the attractions operator now set to continue using accesso ticketing, virtual queuing, guest experience management and distribution technologies at its five Gold Coast properties through to 2027.

The extended agreement, which has the option to be further extended through to 2029, will see the international ticketing, guest experience management and distribution solutions provider will provide its personalised, mobile-first self-service options to its guests at Warner Bros. Movie World, Wet'n'Wild Gold Coast, Sea World, Australian Outback Spectacular and Paradise Country.

Commenting on the extended partnership, Village Roadshow Theme Parks (VRTP) Chief Operating Officer, Bikash Randhawa declared “since partnering with Accesso, we have worked closely with their team to successfully implement their technology to our proprieties and enhance our customer experience.

"We look forward to continuing working with them and seeing what our teams will accomplish together over the years to come."

Acknowledged as a leader in offering personalised options to its guests, VRTP’s partnership with accesso, which commenced in 2017, has been redefining the guest experience at its Gold Coast properties with the use of cutting-edge eCommerce, ticketing, point-of-sale, virtual queuing and guest experience solutions - all designed with a simplified, value-driven and mobile-managed guest experience in mind.

VRTP's holistic integration of accesso technology encompasses four unique solutions:

With the fully hosted accesso Passport® ticketing solution, VRTP is empowered to deliver an intuitive and streamlined eCommerce experience to its guests on any device. The award-winning solution facilitates revenue-driving up-sell and cross-sell opportunities, supporting operators in the sale of everything from season passes and meal deals to parking, multi-park packages and much more. Onsite, the accesso Passport ticketing suite provides VRTP a simplified front gate point of sale - focused on driving improved sales results - as well as robust access control options.

The patented accesso LoQueue® suite of virtual queuing solutions allows VRTP to free its guests from physical queues, empowering them to explore all its attractions have to offer. Unlike more simple ride reservation systems, accesso LoQueue virtual queuing accounts for unpredictable variables such as inclement weather or ride down time, automatically revising wait times and fostering a better guest experience.

accesso's guest experience management platform serves to bridge the physical and digital aspects of a guest's journey, giving operators insight to every step of a guest's experience - before, during and after their visit. The system empowers operators like VRTP to deliver personalisation at scale by enabling them to leverage existing customer data along with real-time location and behaviour, which they can use to deliver personalised, contextual messaging, recommendations and offers to guests at just the right time and place. VRTP leverages the accesso guest experience management platform to power its all-in-one mobile app, which acts as a virtual assistant for guests and generates immersive, in-park experiences.

The accesso ticketing distribution platform provides operators like VRTP access to an expansive network of global ticket distribution channels, reaching more than 1 billion consumers worldwide. The solution allows ticket sales to be made in real time, eliminating the need for ticket allocations.

Welcoming the ongoing partnership, accesso Chief Executive, Steve Brown stated “through our partnership with Village Roadshow Theme Parks, our full range of technology solutions works seamlessly together to reduce friction in the guest experience while driving improved operational and financial results.

“We are thrilled to have extended this partnership and look forward to working hand-in-hand with Village Roadshow Theme Parks to continue meeting and exceeding their guests’ expectations for years to come.”

Click here to contact accesso through their entry in the Australasian Leisure Management Supplier Directory.

Images: A young guest enjoys a DC Super Heroes encounter at Warner Bros. Movie World (top, credit: VRTP) and accesso's mobile-first self-service options (below).