Red Raion and ASI collaboration expands CGI content expertise to MENA attractions

Red Raion - the CGI studio specialising in media-based attractions, has formed a strategic collaboration with Amusement Services International (ASI) to expand its content expertise in the Middle East and North African region.

As Chief Executive of Amusement Services International (ASI) and board member of the MENALAC, Prakash Vivekanand has been associated with the MENA Leisure & Entertainment industry for more than 25 years and has now collaborated with Red Raion to assist operators of the MENA region who are looking for custom CGI content for their attractions.  

Vivekanand notes "I'm indeed pleased to be appointed as a representative of Red Raion for the Middle East and North Africa region. This region is rapidly becoming an experience-driven industry that is thirsty for immersive and experiential interactive content. We look forward to working closely with Red Raion and the team to help the Middle Eastern developers, investors, theme park builders, and Family Entertainment Center professionals create exceptional customer experiences."

Antonio Cannata, Red Raion's Co-founder and Strategy Director adds "the entertainment industry is rapidly growing in the Middle East, and our goal is to give amusement operators the possibility to cooperate with a company that is specialised in CGI content for media-based attractions.

“For this reason, it's essential to have a representative with a deep understanding of the region's market, culture, and trends. Our representatives' experience and background enable us to position ourselves as a point of reference in the global attractions business, and Mr. Vivekanand and his company ASI are the best possible choice to fulfill this goal."

Valeria Rizzo, Red Raion's Business Development Director notes "ASI is the leading Design-Supply-Support solution provider for the MENA Leisure, Entertainment, and Attractions Industry, and Mr. Prakash Vivekanand is one of the most experienced professionals in the region.

"It makes us proud to have found this kind of compatibility in our professional mindsets. We're eager to start helping, together with Prakash and ASI, the Middle Eastern amusement operators who are looking for immersive content for the media-based attractions in their pipeline."

If you are an amusement professional interested in CGI content, subscribe to Red Raion to discover how they can help you choose the right digital content for your current and future media-based attractions.