New immersive play experience installed at Brisbane’s South Bank

IMAGINARIA - an immersive play experience offering something the whole family can do together - has been installed in purpose-built enclosure underneath the Goodwill Bridge, next to the Queensland Maritime Museum at the top end of South Bank until 31st January.  

IMAGINARIA offers an immersive experience featuring 10 rooms – eight of which are brand-new and exclusive to Brisbane – that bring together the creative talents of architects, authors, audio-visual artists, future-thinkers, renderers and sound designers.

Creative Director Nick Ennis said the experience was like being in a kaleidoscope of light, sound and wonder and notes “IMAGINARIA builds a constant sense of anticipation. Each room is slowly revealed as you move through the space and a different atmosphere and mood is presented.  You can play, chill, explore and engage at your own pace. There are chairs and lounges throughout the experience to encourage lingering when the moment feels right.

“Step inside, slip off your shoes and engage with AI projections, sensor-triggered LED waves, giant silk parachute canopies, cosmic gardens, an anti-gravity sunset, an electronic hall of mirrors and a digital wishing well that whispers your greatest desires. Explore the multi-sensory and interactive play space at your leisure with the experience taking anywhere from a 15-minute walkthrough to an hour-long immersion.”

“IMAGINARIA is a celebration of imagination, technology and immersive play and it’s something the whole family can do together, or … it’s the coolest date experience around! More than 100,000 people in Melbourne visited when we opened in that city, and there were quite a few proposals!”  

Ennis said IMAGINARIA was for the curious and adds “Humans are always looking for the next thing; curiosity is hardwired into our DNA and it is what drives evolution.  From fashion to food to adventure and entertainment, we’re interested in what’s around the corner and 'Immersive Experiences’ are exactly that, and we’re seeing people embrace it in unprecedented numbers.”  

IMAGINARIA is a joint venture of Loose Collective Pty Ltd and Unique Tents Pty Ltd.  

For more information or to purchase tickets, visit ticketmaster.com.au/imaginaria