Gold Coast Convention and Exhibition Centre produces promotional immersive 360-degree video

Gold Coast Convention and Exhibition Centre has produced an interactive and immersive new 360-degree video to enable prospective clients to embark on a virtual site inspection and see the Gold Coast Convention and Exhibition Centre (GCCEC) from a whole new angle.

GCCEC successfully applied for the Tourism Australia Business Events Boost Program and used the funding to produce GCCEC360.

The innovative video, GCCEC360, invites viewers to walk through Australia’s largest regional convention centre, taking in each of its spaces from all directions and stopping to access more details at their leisure.

GCCEC General Manager, Adrienne Readings notes “It’s as good as a physical site tour. We mapped out how we do tours of the Centre for prospective clients, from the front door to the arena, central rooms, meeting rooms, halls and foyers, and we recreated that experience virtually.

“The video includes all of the things that we discuss with visitors on an in-venue site tour – everything from which spaces are best suited to which types of events, to where the registration desk and organiser’s offices are located.”

Throughout GCCEC360, which can be viewed on virtually any computer or mobile device, pop-up hotspots provide further details.

“It’s a truly interactive experience that allows the viewer to discover specifics such as how many people can fit into a space for a gala dinner or how many people can be seated in a space for a concert. All of that information is contained within the video, along with floor plans, still images and other relevant details.”

GCCEC has led the event industry’s pandemic recovery over the past year. Since getting the go-ahead to operate under its COVIDSafe site-specific plan last June, the venue has successfully hosted several business and public events.

While COVID has presented opportunities, giving the Centre a greater chance than ever to attract business events that would otherwise have gone overseas, the pandemic has also impacted the ability of domestic decision makers to tour the site and inspect its world-class facilities.

With the number of in-venue site tours decreasing at the same time that traffic to the venue’s interactive maps and 360-degree image gallery was increasing, the GCCEC team recognised the need to provide prospective clients with a virtual site tour.

Readings added “we needed to be able to show off the spaces within the Centre to clients in any location. With potential border closures and clients being unable to travel, we had to ramp up our capacity to bring the Centre, the destination and our capabilities and personality to decision makers, wherever they may be.

Penny Lion, Executive General Manager, Events at Tourism Australia advises “Business Events Australia is pleased to partner with GCCEC to support this valuable project via the Business Events Boost Program.

“It is innovative asset creation like this which will encourage Australian businesses and organisations to host in-person events again and showcases Australia’s smarts to the wider international business events market.”

The 360-degree video showcases the Centre as a world-class business event venue in a highly desirable location – increasing awareness of the Centre, even while COVID limits opportunities for physical site visits.

Readings continued “Initiatives like GCCEC360 will help us continue to be the magnet for tourism that we have been for the past 17 years. GCECC has brought hundreds of thousands of visitors to the Gold Coast, injecting $300-$500 million annually into the local economy, and it’s important that we continue to play that role for the community in a post-COVID landscape.”

GCCECC offers a massive main arena, four exhibition halls and a range of meeting rooms catering for up to 6,000 people attending conferences, exhibitions, concerts, trade shows and events.

To access GCCEC360 go to gccec.com.au/discover-the-centre-in-360.html