Melbourne’s first pop-up immersive travel attraction opens

Wanderlust Melbourne – a pop-up interactive travel experience has opened and invites invites visitors to traverse imaginary borders and be transported to five popular international cities and dream destinations: A ‘Christmassy’ Winter Wonderland; the bustling streets of London and New York; the beautiful Paris cityscape; and an idyllic Tropical Beach.

Open 7 days a week and located in Fitzroy, the experience is spread over five vibrant rooms. Visitors enter via the departure gate and arrive on the other side of the world where they can experience the sights, smells, touches and tastes of different destinations – all without ever leaving Melbourne. 

Wanderlust Melbourne COO, Rachel Moore advises “as borders remain closed and the prospect of international travel still in the distant future, we wanted to help realise the travel dreams of Victorians and allow them to experience the excitement, joy and curiosity that comes with visiting somewhere new. Let us open the world to you and satisfy your wanderlust.”

First stop on the journey is New York, a number one bucket list destination. Recreating the city’s iconic landmarks, Wanderlust Melbourne will bring to life Times Square, the heart of buzzing Broadway and the majesty of the Empire State Building. Finish off a saunter through the city that never sleeps with a tourist snap on Fifth Avenue and an authentic New York hot dog!

Cross international waters and step into the streets of London home to Big Ben, all things Union Jack and of course the red telephone box, a British cultural icon perfect for a picture moment.

Next on the itinerary is Paris, the city of love and a cultural haven of art, fashion and food. In this room, share a romantic moment under the Eiffel Tower, take a snap in front of the Mona Lisa or watch the world go by from outside the French Patisserie.

From a metropolis to tropical paradise, the beach room will be a place to relax where visitors can pull up a deck chair, feel the sand beneath their toes and stroll along the boardwalk while sipping on a mocktail from the Bamboo Beach Bar.  For those who favour a cooler climate, the Winter Wonderland awaits with a magical wintery scene, a snowman to selfie with and the real snow-stopper, a four-metre snow dome.

Wanderlust Melbourne can be booked for events of up to 100 people with a range of packages available.

Wanderlust will comply with COVID-19 health and safety guidelines and will have a COVID-19Safe plan in place.

For more information and to purchase tickets go to wanderlustmelbourne.com.au.