RAC Arena agrees Crown Resorts partnership

Perth’s RAC Arena has announced Crown Perth as its first Integrated Hotel and Resort Partner. 

As part of the multi-year agreement which runs through to 2027, the Crown Perth will hold the naming rights for the ASM Global-managed venue’s newest premium offering, now known as Crown Concert Club.

The partnership will also see the two brands working together to deliver unique and elevated experiences for members and guests of both the RAC Arena and Crown.

Launched in November 2022, the Concert Club allows guests to network in style with an all-inclusive stand-up cocktail menu designed in collaboration with RAC Arena’s award-winning culinary team led by Executive Chef Paul Beard, Stephen Clarke (formerly of Clarke’s of North Beach), and renowned sommelier Emma Farrelly.

Announcing the partnership, RAC Arena General Manager, Michael Scott stated “we believe pairing this new standard for corporate hospitality with Perth’s premium entertainment precinct is a match made in heaven.

“Since opening their doors in the 80s, Crown Perth has been synonymous with providing the WA community with elevated experiences, and we look forward to what we can cook up together.”

Noting that the deal will bring elevated experiences to Concert Club and Crown members alike, Crown Perth Chief Executive, David Tsai added “this partnership symbolises our shared commitment to delivering incredible experiences to the community.

“RAC Arena and Crown Perth joining forces on this partnership underlines our role in delivering world-class entertainment, setting the stage for unforgettable moments and memories to be made in our vibrant city.”