Australasian Leisure Management
Apr 28, 2024

ASM Global secures 10-year contract extension to operate ICC Sydney

ASM Global has been contracted to operate ICC Sydney for a further 10 years of the 25-year Public Private Partnership at International Convention Centre Sydney, following a gold star report card for 10 years of delivering extraordinary results for the Darling Harbour Live consortium and NSW Government.

With a target to deliver $5 billion in economic benefit over the 25-year period of the Public Private Partnership at ICC Sydney, through the delivery of 3,665 core events, 6.4 million attendees have spent A$3.9 billion in the local economy in just under seven years of operation.

Advising that he is proud of the achievements of ICC Sydney’s management team, ASM Global (APAC) Chairman and Chief Executive, Harvey Lister stated “from the beginning, ASM Global’s bold aspiration was for ICC Sydney to be one of our signature convention, exhibition and entertainment centres. 

“It is gratifying to see how ASM Global’s venue management framework has helped ICC Sydney drive economic contribution, exceeding the initial $3.4 billion investment into the transformation of Darling Harbour. Despite the three COVID-19 pandemic impacted years, it is already closing in on the NSW Government’s target for the team to deliver $5 billion in economic benefit over the 25-year period of the Public Private Partnership.

“It is with great delight that we celebrate 10 years of delivering extraordinary results at ICC Sydney across three years of pre-opening brand establishment, marketing, sales and operational planning, followed by seven years of eventful venue management. That’s 10 years of driving outcomes by making a difference for Sydney and New South Wales,” Lister said. 

ASM Global’s ICC Sydney management team opened the venue in December 2016 with more than 500 events confirmed, and has since welcomed 500,000 international, 1.46 million interstate and 4.42 million local event attendees through its doors.

Throughout the period, ICC Sydney has maintained an average 98% client satisfaction rating and 97% delegate satisfaction rating (as measured by EY Sweeney) and has strong relationships with Business Events Sydney and other destination marketing organisations such as Destination NSW and Tourism Australia.

ICC Sydney Chief Executive and Group Director - Convention Centres, ASM Global (APAC), Geoff Donaghy said that the far-reaching financial benefits have also run deeply through the venue’s long supply chain as well through to regional NSW food and wine producers, creative arts and community partners.

Donaghy noted “ICC Sydney’s mission continues to be to make a difference for greater Sydney and NSW residents, visitors and businesses and our extensive calendar of events has already contributed to 7.22 million hotel room nights and the creation of 21,395 jobs in the local economy.  The venue has also spent A$370 million with local suppliers, including A$65 million spent directly with NSW food and beverage suppliers.”

The venue team’s outlook includes 1,126 events already in the calendar to 2034 which will draw an estimated 4.7 million attendees. 

A NSW Government project, ICC Sydney was delivered in partnership with Darling Harbour Live, comprising Capella Capital, ASM Global, Lendlease, Hostplus, Aware Super and Spotless.

Click here to read The Extraordinary Success of International Convention Centre Sydney 10 Year Report.

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