ASM Global announced as managers of Dubai’s Connect Conference Centre

Venue management company ASM Global has been named the operator of Dubai’s Connect Conference Centre, becoming the second facility in the company’s Dubai portfolio after the Emirate’s Coca-Cola Arena.

Located in Dubai’s Expo City, the Connect Conference Centre - known as ‘C3’ - previously served as the Opportunity Pavilion during Dubai’s Expo 2020 before having now been repurposed as a conference and live events centre.

In its new incarnation, C3 will host meetings, conferences and cultural events, including the upcoming COP28, which will take place within Expo City Dubai from 30th November to 12th December 2023.

Introducing the venue, Sholto Douglas-Home, Chief of Sales at Expo City Dubai, advised “a distinctive, adaptable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai.

“The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.”

Harvey Lister, ASM Global’s APAC Chairman and Chief Executive, said the new agreement paves the way for the broader growth strategy within the UAE and the Middle East.

Lister advised “this endeavour underscores ASM Global’s unwavering commitment to furthering our presence in the MENA region. Our pursuit aligns seamlessly with the UAE’s consistent expansion and pursuit of excellence within the live-event sector.

“As pioneers in recognising this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.”

Image: Interior of Dubai’s Connect Conference Centre. Credit: ASM Global.