ASM Global Asia Pacific appoints new Director of Marketing

Harvey Lister, Chairman and Chief Executive of ASM Global Asia Pacific, has announced the appointment of Australian convention specialist and marketer, Beverley Parker, as the group’s new Director of Marketing.

A sales and marketing industry leader, Parker has more than 30 years’ experience in the highly competitive areas of tourism, events and hospitality.

In her new position she will combine her new role as Director of Marketing, ASM Global Asia Pacific with her current position as Director of Business Development at ICC Sydney where she has successfully applied her wealth of experience in the international business events sector.

Advising that Parker’s outstanding track record of enhancing and ensuring the success of some of Australia’s foremost organisations, will be invaluable in her new role, Lister stated “Beverley brings a depth of industry knowledge and ability as well as strong leadership credentials to her expanded role and we look forward to welcoming her to the team.”

Looking forward to here expanded role, Parker said it had been a great privilege to be part of the pre-opening team at ICC Sydney helping to establish the venue’s reputation on the global stage and looked forward to applying that same passion and enthusiasm for the industry in her new role.

She noted “I am delighted to have the opportunity to contribute to the next stage of ASM Global’s story in the Asia Pacific as Director of Marketing.”

Parker (pictured) will take up her role on 1st March, following in the footsteps of long term ASM Global team member Rochelle Uechtritz, who spent 29 years and a number of secondments at ASM Global venues around the world.

Lister expressed his sincere and heartfelt thanks to Uechtritz and wished her well for her future retirement.