ASM Global announces partnership with Malaysian Government for management of Kuala Lumpur Sports City

ASM Global has revealed a partnership with the Malaysian Ministry of Youth and Sports via Perbadanan Stadium Malaysia (PSM) to enhance existing operations and event activity at the Kuala Lumpur Sports City precinct, the largest sports complex in the country.

The announcement is a further step forward in the Malaysian Government’s ambition to see the National Sports Precinct at Bukit Jalil develop a world-class reputation as the host of leading sports, entertainment and community events.

The move further expands ASM Global’s footprint in Asia with the addition of the 87,400 seat Malaysia National Stadium and the 16,000 seat Axiata Arena to ASM Global’s portfolio of more than 350 venues worldwide.

The partnership will see ASM Global bring its vast industry knowledge redefining the guest experience, implementing the latest technology, elevating F&B offerings, the advantage of a regionally based team, together with its commercial venue know-how, wide ranging event network and technical capabilities.

Of significant benefit to the local Malaysian industry will be the knowledge sharing, staff development and training opportunities ASM Global will provide to the staff and industry with connections to the Kuala Lumpur Sports City precinct.

Chairman and Chief Executive of ASM Global Asia Pacific and Gulf Region, Harvey Lister AM said the group was delighted to be partnering with the management team at the iconic Kuala Lumpur Sports City in a joint endeavor to further establish the precinct as a vibrant community and event hub for the people of Malaysia.

Lister noted “this is further indication of the robust growth of the region and endorsement of the expansion of our regional business activities following the establishment of locally based headquarters.

“We firmly believe the Malaysia National Stadium and the Axiata Arena have the potential, expressed by the Malaysia Sports Ministry and we are proud to welcome the local teams and venues in to our ASM Global family and support the precinct in helping deliver more events for the people of Malaysia and the region.”

ASM Global will partner with local Malaysian company, Sportswork Sdn Bhd in delivering services for Kuala Lumpur Sports City.

Malaysia Sports Minister, Y.B. Dato’ Seri Ahmad Faizal bin Dato’ Azumu, noted “we see this MOU as a great opportunity for PSM and ASM Global to enhance Kuala Lumpur Sports City to a premier destination in the global sports and event industry. Both National Stadium Bukit Jalil and Axiata Arena are iconic properties owned by the Malaysian people, and we owe them a responsibility to ensure these venues make us proud.”

ASM Global Executive Vice-President for Venue Development in Asia, Ed Sanderson added “the ASM Global business continues to go from strength to strength across the Asia Pacific region. We are delighted to be collaborating with Malaysian Government and their management team to ensure the Kuala Lumpur Sports City precinct reaches its full potential.”

Image: The Malaysia National Stadium, now managed by ASM Global.