Australasian Leisure Management
Nov 6, 2015

Plus Fitness announces Sally Pearson as Brand Ambassador

Leading Australian owned gym chain Plus Fitness has announced the appointment of Olympic Gold Medalist and World Champion Hurdler Sally Pearson as their Brand Ambassador.

Sally Pearson OAM is one of Australia’s greatest Olympians and the fifth fastest 100 metre hurdler in history. At the 2012 London Olympic Games she became just the 10th female Australian track athlete to win a gold medal, smashing the Olympic record in the process.

Sally’s impressive achievements in the 100 metre hurdles include; Silver at the 2008 Olympics, Gold at the 2010 Commonwealth Games, 2011 World Championships, 2012 World Indoor Championships and the 2012 Olympics in London. Sally also won Silver at the 2013 Worlds Championships and 2014 World Indoor Championships and a further Gold at the 2014 Commonwealth Games in Glasgow.

Commenting on her new role, Pearson stated “I am currently training hard in preparation for the 2016 Summer Olympics in Rio.

“Having been a professional athlete for most of my life I realise what it takes to train hard but more importantly what can be achieved in every aspect of your life when you commit to exercise and fitness.

“This is why my partnership with Plus Fitness is so appropriate as it allows me to further promote exercise and fitness to the community alongside a truly passionate team at Plus Fitness.” 

Plus Fitness franchisors John Fuller and Nigel Miller are delighted about the partnership, advising in a statement “we are excited to have Sally as our Plus Fitness Brand Ambassador.

“Sally’s commitment to her preparation, her professionalism and her dedication to excellence resonates with us.

“The Plus Fitness brand is about creating a greater awareness of the benefits of regular exercise whilst making the gym as accessible to as many people as possible.

“With Sally sharing the same beliefs as us we are looking forward to working together and helping her continue to represent Australia to the very best of her ability as we continue to work hard on keeping the community active."

Pearson’s relationship with Plus Fitness includes the filming of a range of exercise tips that will be played in all of their gyms to assist members, a number of promotional videos, appearance in marketing material as well as public appearances.

Plus Fitness have also recently fitted out a private gym for Sally to assist her in her preparation for the 2016 Summer Olympics in Rio de Janeiro.

Fuller and Miller launched the 24 hour gym franchise brand, Plus Fitness 24/7 in 2011 after previously operating as a traditional Health Club chain originally formed by Fuller back in 1996.

Now with over 160 gyms across Australia and New Zealand, Plus Fitness continues to open a new gym on average every 14 days.

Plus Fitness offer affordable and flexible memberships with no lock in contracts, access to all Plus Fitness gyms as well as virtual classes, personal training and their ever popular functional training zones.

To find out more about Sally Pearson go to www.sallypearson.com.au

To find out more about Plus Fitness go to www.plusfitness.com.au

27th October 2015 - PLUS FITNESS ENJOYS MASSIVE EXPOSURE IN QUEENSLAND

2nd March 2015 - INDEPENDENT REVIEW CALLS FOR MAJOR CHANGES TO ATHLETICS IN AUSTRALIA

15th October 2014 - PLUS FITNESS OPENS ITS 100TH GYM

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.