Australasian Leisure Management
Oct 27, 2015

Plus Fitness enjoys massive exposure in Queensland

Plus Fitness had a very successful few days of brand exposure in Queensland over the weekend with V8 Utes debutant Aaren Russell securing a victory in his Plus Fitness sponsored entry in the final race of the Castrol Gold Coast 600 and the fast growing franchise exhibiting at the 2015 Brisbane Fitness and Health Expo.

With racegoers and two million viewers around the country watching the Castrol Gold Coast 600 and significant attendance at the Brisbane Expo, Plus Fitness Managing Director Nigel Miller stated “it was hard to escape the ‘blue & orange’ of Plus Fitness."

Miller added “Plus Fitness’ own Aaren Russell not only won the race but also the whole round and added to this, with the Plus Fitness stand right at the front of the Fitness and Health Expo entrance, it’s safe to say that Plus Fitness were in pole position at both events.

“With Aaren keeping the Plus Fitness V8 ute at the front of the pack for the majority of the race, this had the commentators constantly flying the Plus Fitness flag, and not to mention the unmissable square metre bonnet sticker and side panels being on the big screen for pretty much the whole race.

“This was great exposure for Plus Fitness and we couldn't be happier for Aaren Russel and the team.”

Commenting on the Expo, Miller added “(it) was a very busy couple of days with traffic through the doors non-stop across both days.

“The Plus Fitness stand was located right at the front so you couldn't miss us.

“Close to 5,000 Plus Fitness show bags were handed out and just over 400 leads were generated.

“This was a great team effort with a special thanks to the staff from Plus Fitness Windsor and Franchisee Damon Stokes from Plus Fitness Everton Park across the weekend.”

Click here for more information on Aaren Russell’s win.

Images: Aaren Russell (top) and Plus Fitness at the 2015 Brisbane Fitness and Health Expo (below).

25th August 2015 - THREE SETS OF BROTHERS TO CREATE HISTORY AT 2015 BATHURST 1000

7th November 2014 - PLUS FITNESS TEAMS UP WITH V8 SUPERCARS CLASSIC AT PHILLIP ISLAND

15th October 2014 - PLUS FITNESS OPENS ITS 100TH GYM

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