Plus Fitness teams up with V8 Supercars classic at Phillip Island

Plus Fitness has joined V8 Supercars as naming rights sponsors of next week’s Phillip Island 400 in Victoria.

The Plus Fitness Phillip Island 400 is the penultimate event of the 2014 V8 Supercars season at arguably Australia’s most picturesque tracks, the Phillip Island Grand Prix Circuit.

The fast growing fitness club group will become the Official Fitness Partner of the Phillip Island event and the Sydney NRMA 500 where the Championship fight will be decided.

In addition to a very strong televised branding presence at the Plus Fitness Phillip Island 400, the broadcast will also feature a Plus Fitness Driver Challenge segment which will also be shown across the V8 Supercars’ digital channels.

Plus Fitness Chief Executive John Fuller said the synergies between his hugely successful business and V8 Supercars made for an obvious fit.

Fuller explained “this, in addition to our similar brand ethos, make for a great partnership and the exposure this brings to both our brand, Plus Fitness, and the fitness industry as a whole.”

The partnership is an extension of Plus Fitness’ highly successful partnership with Dunlop Series team Novocastrian Motorsport at the Supercheap Auto Bathurst 1000.

Plus Fitness will continue the Dunlop Series partnership with Aaren Russell and his team at the Sydney NRMA 500.

Plus Fitness has had its recent achievements widely recognised over the past 12 months winning a number of prestigious awards.

This included being named as the Emerging Franchisor of the Year for 2013 by the Franchise Council of Australia.

15th October 2014 - PLUS FITNESS OPENS ITS 100TH GYM