Australasian Leisure Management
May 7, 2025

MI Global and Sports Environment Alliance combine to drive greater sustainability in Sport

The announcement by Sports Environment Alliance (SEA) of a renewed partnership with MI Global Partners (MI) marks a deeper collaboration to drive more effective and practical environmental outcomes in the sporting industry. 

MI has stepped into a Partner role, after three years joining SEA as an Associate Member, reinforcing the shared commitment to ensure sport leads the way in environmentally responsible action.

Welcoming MI’s support, SEA Chief Executive, Adam Cheyne stated “nothing is more important than spreading the message that the environment matters for everyone who plays and participates in sport.

“Sports bodies are uniquely positioned to deliver that message. With MI’s partnership we’ll ensure those messages translate into decisive and effective outcomes.”

MI will provide SEA with targeted support for its strategic planning, funding development and organisational growth-by applying its extensive experience in sport, event delivery and environmental sustainability.

Tom Sloane, Managing Director of MI Global Partners, said this renewed commitment is about taking action, noting “this partnership reflects our shared vision for a more sustainable future. We look forward to working closely with SEA and its members to drive meaningful change throughout the sports industry.”

MI Global Partners is a purpose-led consultancy with 24 years’ experience in the events, sport and place sectors . As a B Corp-certified, carbon-neutral organisation, MI delivers practical sustainability solutions that prioritise progress over perfection - supporting organisations to turn intent into action,

MI’s services include sustainability roadmaps, strategy development, materiality assessments and implementation planning - tailored for events, sport, venues and precincts.

Exclusive Opportunity for SEA Members
To support this next chapter, MI is offering five SEA members a complimentary one-hour 1:1 sustainability roadmap advisory session.

These sessions will help organisations identify realistic and impactful steps to improve their sustainability journeys; whether it’s reducing emissions, conserving water, improving energy efficiency, or planning for long-term legacy.

Click here for more information. 

Image credit: MI Global.

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