Indian fitness software company Gympik looks to South East Asian expansion

Online fitness marketplace Software company Gympik, which helps gyms manage their databases and consumers discover exercise options, has announced its intentions to expand from its base in India into the fast-growing South East Asian market.

Since the launch of its services in 2015, Gympik has built a network of 15,000 fitness centres and gyms across India with more than half a million visitors on its site every month contributing to 10,000 leads per day.

Utilising its B2B enterprise software, Traqade, that helps gym centre owners process and store their data safely on a cloud-based platform, as well as its B2C product - a website that allows consumers to search, review and book fitness classes wherever they are, the company has now set its sights on Singapore, Philippines, Malaysia, and eventually, the rest of South East Asia, a fitness market poised to be worth more than US$373.5 billion by 2023, as per the company’s own estimates.

Commenting on his expansion plans, Gympik founder and Chief Executive Amaresh Ojha (pictured below), told Entrepreneur Asia Pacific that the company sees potential in providing a platform that can help fitness centres in the region maximise sales, drive repeat purchasing, and fill last minute group class spots.

Ojha explained that the “Asia Pacific region is an expanding market where fitness services are standardised and high in demand along with a growing concentration of leading players.”

Ojha believes that Gympik has a unique model that brings customers and fitness centres together on one platform.

Its gym management software helps facilities with tasks such as scheduling appointments, tracking memberships, managing waitlists, handle online bookings and payrolls.

However, as Ojha adds “we are making waves by reinventing the model and getting the entire ecosystem integrated on one platform - seekers, providers, merchandisers etc.

“By aggregating all these modules on one holistic platform, Gympik is making it easy for consumers to discover & book fitness services while making it easy for the fitness service providers to grow their business with our gym & club management software.”

Noting the diversity of the Asian market, Gympik is banking on its hyperlocal appeal, that connects fitness centres with potential customers in any region.

Ojha advises “user reviews are Gympik’s content currency, and they also enable the fitness centre owners to get 360-degree feedback from the members or prospects.”

Ojha and Gympik are also pinning their hopes for growth on the rate of fitness penetration in Asia, which is higher than in India.

Commenting on the company’s potential, Ojha notes “in India, the fitness industry is concentrated mostly in densely populated cities, and while India is the most populous country in the world, only 0.15% of the population in the country uses health clubs regularly, compared to 4.28% in the Asia Pacific region.”

Images courtesy of Gympik.