Mindbody expands in Asia with Indian software company acquisition

Digital fitness platform MINDBODY is continuing to expand its business having "quietly acquired" Simplicity First, a software consulting firm based in the Indian city of Pune for an undisclosed sum.

Simplicity First, which had been a MINDBODY partner for several years prior to the acquisition, specialises in software development, quality assurance and project management.

According to a recent news release, the acquisition is part of MINDBODY’s plans to expand in the the region, with plans to open a new office in Pune later in 2019 “that will reflect the company’s culture and core values.”

MINDBODY spokeswoman Tracy Richmond advised that the office will focus on product development.

The California-based business already has 13 offices on three continents, including its Asia-Pacific operational bas in Sydney.

According to the news release, the Simplicity First acquisition adds about 50 personnel to MINDBODY’s global workforce and opens the door for new recruitment.

MINDBODY Chief Technology Officer, Sunil Rajasekar stated “as part of the acquisition, we are looking to hire the best engineering talent in India.

“India has amazing tech talent and we are excited to expand our (research and development) footprint there.

“… having R&D resources in the region will help us serve our customers better.”

The company said it also hopes to spread its “collaborative, high performance workplace culture” to India, as well as its commitment to advancing women’s equality.

The release saw MINDBODY Vice President of Product Operations, Regina Wallace-Jones add “India has a significant pool of high-quality and diverse software engineers and Mindbody will be placing a high priority on attracting candidates from underrepresented groups, including female software engineers, to its India workforce.”

Moving beyond being a software platform, MINDBODY's user orientated app connect exercisers with more than 65,000 fitness, beauty and integrative health services.

Without the commitment of a membership, the app provides a pathway to self-care by offering services for consumers close to home or across hundreds of cities in 140 countries.

In the USA, 1.3 million active MINDBODY app users book over 3.5 million classes and appointments each month, making use of deals and dynamic pricing offers

Launched in 2000, after going public in 2015, the company was acquired by private equity firm Vista Equity for US$1.9 billion in February this year.

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