iiNet Social Post unveiled at Perth Arena

Perth Arena founding partner iiNet has launched a new cutting edge permanent installation at the venue, the iiNet Social Post.

Standing at 4.6 metres tall, the iiNet Social Post is an interactive column which aims to deliver a digitally innovative brand experience for patrons attending events at Perth Arena.

Using 8 x 55 inch NEC commercial-grade LCD displays as well as 2 x 32 inch LCD touch screens, the column features 3D animations and a tailored social media feed with artist and fan posts powered by Australian technology company, Stackla.

The Stackla feed will allow fans the unique opportunity to engage with the column via their mobile phones, watching as their own Twitter and Instagram posts upload to the column metres above them on the large screens using the hashtag #iiNetSuperFan. The best photo will become the iiNet Super Fan of the Month and win a $300 Ticketek voucher.

An interactive event poll will also run on the column’s touch screens where fans can have their say and have the chance to win monthly prizes.

Alicia Phillis, iiNet’s Marketing Manager, said the internet service provider is thrilled to be behind the innovation, which is an Australian first, stating “we’ve worked with local suppliers including Gettin Hectic, Marketforce, Staccato and Kingman Visual to bring the concept to life and we couldn’t be happier.

“The iiNet Social Post delivers an enhanced experience for visitors to Perth Arena by allowing fans to proudly share their excitement and magic moments. As leaders in customer service and innovation, it’s the perfect demonstration of bringing together what we do best to benefit local entertainment fans.”

Perth Arena General Manager Michael Scott said this innovative permanent installation demonstrates how the venue continues to lead the way in championing the fan first experience.

Scott explains “the iiNet Social Post is a perfect fit for our venue and will provide a unique opportunity for fans to engage on an even greater level with the diverse range of events here.

“Perth Arena was the first public venue in Australia built with digital technology in mind and our partnership with iiNet allows us to continue to remain a leader in this space.”

Perth Arena opened with an unprecedented level of informative and engaging technology, including a 360 screen digital network that the venue’s founding partners have access to for targeted consumer messaging.

Perth Arena, owned by VenuesWest, is managed by leading venue management company AEG Ogden.

The global network of venues and partnerships gives Perth Arena unparalleled access to the latest examples in partnership innovation through the AEG Global Partnerships division.

iiNet has been a proud founding partner of Perth Arena since the venue opened in November 2012, providing free Wi-Fi access for over 2.1 million people who have visited the venue for over 240 major events.

Perth Arena was profiled in the May/June 2015 issue of Australasian Leisure Management.

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