Men’s Health Australia makes Fitness Director appointment

Leading male lifestyle and media brand Men’s Health Australia, has announced that leading fitness coach Chief Brabon will join Men’s Health in the capacity of Fitness Director, effective from January 2018.

Brabon, alongside his business partner and wife, Emilie Brabon-Hames founded the ultimate transformation program TransformationCoach.com which has radically changed the lives of Australian celebrities, including Larry Emdur, and most recently, music star and Men’s Health cover model, Guy Sebastian and his wife, Jules.

With over four decades combined experience in the fitness and wellness industry, the pair also proudly established the world’s longest running and most successful bootcamp fitness program, ORIGINAL BOOTCAMP, with over 40 locations across two continents.

Commenting on the appointment, Luke Benedictus, Editor of Men’s Health stated “Chief and Em are the real deal.

“They’re two of the most respected trainers in Australia with an incredible depth of knowledge and experience.

“Their training programs and strategies have transformed the lives of so many people around the world and we’re thrilled to have them join the Men’s Health team.”

Over the next 12 months, Men’s Health will be feature a series of celebrity transformations driven by the pair. In addition, the duo will regularly appear across Men’s Health - in print, digital, social and events - delivering their expert fitness and nutrition advice to readers.

Chief Brabon added “it’s exciting to be joining the Men’s Health team. I’m looking forward to working closely with them to help all our readers achieve results beyond their expectations.”

Men’s Health Australia recently consolidated its position as the leading men’s magazine brand in the country, with readership rising by 14% during the year to hit an all-time high of 538,000 and a collective footprint (print, digital and social) of over two million readers each month. 

Image: Chief Brabon 

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