Media group launches Fitfluencer Network

Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the increasing influence of social media identities with the launch of the Fitfluencer Network.

As reported by media website Mumbrella, the media group has signed a range of Australian health, fitness, wellness and style influencers.

Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.

The Women’s Health’s Fitfluencer network and the Men’s Health Action Heroes will create content across both online platforms, and will collaborate on selected advertising commercial briefs.

Jackie Frank, General Manager for fashion, beauty & health at Pacific Magazines said the collaboration provides new opportunities for advertisers and clients to “tap into a powerful amplified network” and reach new audiences, while benefiting from Pacific Magazines’ Health portfolio.

Jacqui Mooney, Editor at Women’s Health said of the network “our Fitfluencer network pairs the power of the Women’s Health brand with the individuality of some of Australia’s best-known influencers within the health and wellness sphere.”

Men’s Health Editor Luke Benedictus added “we’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”

27th July 2017 - SURVEY SHOWS FERNWOOD DELIVERS AUSTRALIA’S MOST SATISFIED FITNESS CLUB MEMBERS

15th May 2017 - GOODLIFE LINKS WITH BRAND INFLUENCERS TO BOOST AWARENESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

2nd September 2016 - PREPARING FITNESS CLUBS FOR A NEW ERA OF BUSINESS

10th August 2016 - NEW GENERATION OF FITNESS IDENTITIES LAUNCH ONLINE MEDIA INITIATIVE

26th July 2016 - AVERAGE COST OF GYM MEMBERSHIPS $65 A MONTH 

29th September 2015 - LES MILLS MOVES FITNESS INTO THE DIGITAL AGE WITH OPTIMISED CUSTOMER ENGAGEMENT

31st August 2015 - SOCIAL MEDIA BOOSTS CONSUMER ADOPTION OF ‘ACTIVE’ LIFESTYLES

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE 

Every operator, business and professional has a story to share so if you’d like us to include your news in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.