Australasian Leisure Management
Aug 17, 2015

Goodlife reaches higher with new link with online fitness phenomenon Emily Skye

Goodlife Health Clubs has announced a link with online fitness phenomenon Emily Skye that will see her popular F.I.T program introduced into its network of clubs around Australia.

The world-first partnership brings together two major Australian brands and represents an innovative step for Goodlife as the brand seeks to improve customer experiences and take its service offering to the next level.

Goodlife Health Clubs Chief Executive Greg Oliver said this unique program was the perfect extension to the gym network’s existing product offering, stating "we offer a full-service gym experience and as a brand we are committed to supporting more Australians in becoming and staying active for life.

“This partnership allows us to extend our reach beyond our physical footprint and bridges the gap between the online and in-gym experience.”

The revolutionary new project will involve specialised classes and programs designed by Emily Skye herself exclusively for Goodlife members and will be available in each of the 75 Goodlife Health Clubs around the country.

Skye said the partnership was in direct response to feedback from her online community and represented a long-held dream to expand her brand into bricks and mortar.

She added “I’ve always wanted to share my love of health and fitness and now my favourite gym provides my F.I.T family the chance to make my online plans come to life.

“It’s exciting that people will soon be able to join Goodlife and train using my methods under the supervision and guidance of a qualified trainer.”

Established in 2002, Ardent Leisure owned Goodlife Health Clubs has expanded to 75 locations across the country. Still proudly Australian owned and operated, Goodlife supports over 200,000 members live an active lifestyle.

Emily Skye is the world’s biggest fitness identity as ranked by Facebook and Google and has an online community of over seven million followers.

Images: Emily Skye (top) and Emily Skye with Greg Oliver (below).

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7th May 2015 - ARDENT LEISURE BOOSTED BY REVENUE SURGE

2nd May 2015 - ANALYSTS QUESTION PERFORMANCE OF GOODLIFE HEALTH CLUBS

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