Australasian Leisure Management
Feb 8, 2018

Global fitness business coaching company NPE appoints new Asia-Pacific Director

Global fitness business coaching company NPE has announced the appointment of Andre Sauer as the Asia-Pacific Director.

Having been a co-founder of the business and Managing Director of NPE’s regional office in Asia-Pacific from 2007 to 2014, Sauer’s return to the helm comes as growth in the sector continues to increase.

Explaining the appointment, NPE Chief Executive Sean Greeley advised “we’re thrilled to bring Andre back as he has an outstanding record of business success across the Asia-Pacific region, including deep knowledge of Australia, New Zealand, and the South East Asian markets.

“Andre is an experienced leader and a great strategist. He understands professional business management and the nuances that help make all the differences for our clients. Andre knows how to help fitness business owners become not only more profitable, but help them find more time for themselves and their families…and that’s fundamentally what NPE and our growing family of clients consider real business success.”

Since 2006, NPE (Net Profit Explosion) coaching has helped over 36,000 fitness business owners in close to 100 countries grow their business and create the life they want. It is an award winning global company with a team of over 50+ staff across three offices in Orlando, USA; London, England and Sydney.

Welcoming his return to the company, Sauer commented “seeing our clients turn from struggling personal trainers to successful business owners, that make a difference in their local communities is what brought me back into the industry.

“Asia-Pacific has a fast-growing middle class who is increasingly interested in improving their health and fitness–and who isn’t satisfied with one-size-fits-all, big box chains where clients are on their own and can easily get injured and give up.

“My passion is for fitness business owners to meet these growing needs and offer the personalized services and support that can make a big difference for clients’ health and fitness journeys.”

Sauer (pictured above) believes NPE offers a unique growth structure for both newly certified personal trainers and established fitness business owners.

Sauer added “NPE’s Six Stages of Fitness Business Growth is one of a kind.

“No one else lays out the roadmap of the challenges fitness business owners will face, as well as the solutions and personal growth required, for lasting success. Whenever I show the six stages map to fitness business owners, no matter what stage they’re in, they’ll say, ‘Yes, that’s what I am going through and what I need to do next’.”

Sauer has an extensive executive background and track record throughout Asia-Pacific, including assisting startups in the technology industry, and serving as managing director in technology-driven companies in Malaysia. Born in Germany, Sauer studied and lived in China to work in international business before being recruited to work in Malaysia.

He moved to Australia in 2007, settling in Perth, where he met fitness business owner Ric Isaac (now NPE Sales Manager) in a local Mastermind Group. The two founded Fit for Profit (FFP) in 2007, having licensed NPE’s programs, resources, and tools to assist the growing fitness industry in Australia. The organisation grew quickly, NPE and FFP recognised the natural fit to bring FFP in-house under the NPE banner, and in 2013 NPE purchased FFP with Sauer remaining onboard.

Sauer will work with NPE’s Asia-Pacific’s Coaching Manager, Tom Hart, currently based in New Zealand.

For more information, go to www.npecoaching.com

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