Fitness Business Podcast relaunches with focus on personalisation

The Fitness Business Podcast, the world’s top podcast for fitness business owners, is getting a fresh new look and a dynamic new direction.

Formerly known as THE Fitness Business Podcast, it is re-launching as YOUR Fitness Business Podcast, featuring a more interactive and personalised approach to serve the global audience of fitness business owners, managers and entrepreneurs.

Explaining the brand adjustment, Justin Tamsett, founder of the Fitness Business Podcast, advised “there are thousands of podcasts - probably tenfold compared to when we launched in 2015.

“However, there are very few - if any in our industry - that build a community around the podcast. Our re-launch will allow listeners to request interview topics, suggest and select guests, suggest questions to upcoming guests and engage with previous guests.”

Tamsett noted “the Fitness Business Podcast was cutting edge back in 2015. Many other podcasts caught us over the past eight years. Now, we are leaping ahead with what we are calling Version 3.0.”

To date, the Fitness Business Podcast has released 527 shows, which have seen 1.5 million downloads, with an average of 2,700 downloads per show, making this podcast one of the top 5% of all podcasts. It is most popular in the USA, with 56% of all downloads coming from there, followed by Australia with 19%, and the balance sprinkled across the English-speaking world.

Tamsett added that prior to the relaunch “we surveyed over 2,500 listeners to research what they wanted from a podcast.

“The changes we have made are a direct result of their feedback. This was the first step in making this new version about the listeners and the industry, not about us. We are so excited about what we will be bringing to the industry on September 19th.”

What’s New?
12-Week Season: A 12-week season delivering high-impact content for the industry.
Six In-Depth Episodes: Each season, listeners will enjoy six episodes, running 30 to 40 minutes, designed for learning and action. They will be packed with actionable insights.
90-Day Challenge: At the end of the main interview, guests will present a 90-day challenge for listeners to implement the ideas that have just been shared.
Comprehensive Format: Every episode will feature a main interview with both in-industry and out-of-industry leaders, plus three additional educational segments, ensuring a well-rounded dose of expertise, strategies, and practical tools to elevate your business.
Engaging LinkedIn Community: Connect with fellow listeners and industry experts in a new LinkedIn Community group. This will be the place to network, share ideas, and continue the conversation beyond the episodes.

As the founder, Tamsett, a renowned fitness industry expert with over three decades of experience, will be the presenter of the podcast.

Known for his deep understanding of the industry, his passion for helping fitness professionals thrive, and his engaging communication style, ‘JT’ is the perfect guide for this new chapter of YOUR Fitness Business Podcast.

His ability to distil complex ideas into practical takeaways will resonate with listeners eager to grow their businesses.

For more information or to schedule an interview with Justin Tamsett, please contact 0499 088 623. E: jt@activemgmt.com.au

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