F45 launches first ever Australian brand campaign

F45 has launched its first Australian brand campaign, entitled ‘Every Day Athletes’, celebrating the brand’s unique community-led approach that helps members get results as part of an accessible team with F45 their coach.

The summer campaign aims to highlight the power of the F45 community, no matter where members are in their fitness journey, showing exercisers turning days of the week into training personas.

Commencing today, the summer campaign (expanded as a year-long promotion in the USA), features user generated content showing real members getting real results - material that was sourced via social media - bringing the brand’s ‘Team Training, Life Changing’ motto to life.

Delivered by creative agency Abel , who worked closely with iProspect to unlock audience insights and align with daily media consumption habits, each element of the campaign is time and location specific to motivate and inspire audiences.

Commenting on the campaign, Abel Creative co-founder, Simon Fowler commented “it’s been amazing to continue our relationship with F45 Training, iProspect and FLINT and elaborate on F45’s ‘Team training, Life changing’ brand philosophy.

“Every Day Athletes celebrates being yourself, whether you’re a Monday or a Tuesday (I’m a Wednesday), and the power of coming together to conquer whatever the week throws at you.”

F45 Chief Marketing Officer, Brian Killingsworth noted “F45 is known for its incredible community - its more than the world’s best workout, it is the community striving to help its members become mentally and physically stronger.

“Abel has helped articulate and deepen what that can mean to the Australian audience and we are excited to bring the Every Day Athletes platform to life further in the new year.”

F45 Every Day Athletes includes a summer schedule across social, digital display and F45 owned channels.

Image credit F45.