Exclusive partnership announced between Wexer and Australian distributor Novofit

Leading provider of wellness content solutions, Wexer, has partnered with NovoFit, one of Australia’s most trusted fitness solutions providers. This exclusive partnership means NovoFit will have access to the leading digital fitness solution and, for Wexer, the ability to help accelerate the digital transformation of the Australian fitness industry.

There has been exceptional growth in the Australian market with recent reports highlighting how the industry generates more than $3billion in revenue annually. (Gitnux Market Data, 2023). Figures show there is a 34.7% user penetration in the Australian market, well above the industry average. This is also expected to rise to 37.54% by 2028. (Statista, 2023)

Following the recent partnership with Revo Fitness, Wexer has continued to increase their client base throughout Australia and the wider APAC region. Working together with NovoFit helps to supply the demand in the market and supports the growth strategy of Wexer.

Daniel Waide, COO notes “this agreement with Wexer further cements our partnership and allows us to provide our current and future customers with the cutting edge digital solution they require. The Australian fitness market is booming at the moment and we understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market.”

Robert Louw, Chief Growth Officer adds “with this exclusive partnership we are able to reach more customers across the Australian market. We see huge potential in the market as more and more Australians are prioritising their health and are actively using digital content to improve their wellbeing.”

Wexer is a global leader in fitness technology, providing fitness facilities and users worldwide with access to high-quality content and digital solutions. Leveraging its extensive library of expert-led workouts, customizable platforms, and data-driven insights, Wexer empowers businesses to effectively engage, retain, and motivate their members.  

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory.

NovoFit is an exciting and dynamic company born from two of Australia’s leading commercial fitness equipment suppliers - The Fitness Generation and Summit Fitness Equipment. NovoFit combines over forty-five years of industry expertise, delivering state of the art fitness facilities to leading health clubs, studios, and elite sporting teams including AFL, NRL and the 2016 Australian Olympic Team, throughout Australia, New Zealand and Southern Asia.

NovoFit provides a complete solution for all clients and our team of industry experts will work with you to design your facility, develop your brand, understand your training requirements, importantly listen to your needs and improve member retention using proven marketing strategies whilst working within your budget. Novofit.com.au

Click here  to contact NovoFit through their entry in Australasian Leisure Management Supplier Directory.